MARKETING, APPAREL DESIGN AND ON-DEMAND MANUFACTURING FOR THE FITNESS INDUSTRY
Spenga, the up-and-coming-fitness franchise, came to 10twelve for business growth and marketing strategy. Along with this strategy and consultation side we used our design talents to develop a new line of on-brand materials that could now be produced and sold throughout their franchise network with an on-demand model. This was a huge relief for the Spenga team. Utilizing our on-demand apparel manufacturing facility in California, the Spenga team was able to wave goodbye to the traditional apparel model of the past and eliminate the risk of styles that may not sell as quickly. Who wants to sit on inventory? Working with 10twelve for their company branded apparel allows them to take more chances with styles and update them more frequently and easily.