Web Design

Website Mistakes That Are Driving Your Customers Away

Website Mistakes That Are Driving Your Customers Away

You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.

Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.

Why You Should Build Your Ecommerce Website on Shopify

Why You Should Build Your Ecommerce Website on Shopify

Ecommerce is booming. For the first time in history, consumers made more purchases online (51%) than in-store, according to a survey by comScore and UPS. In 2017, it is estimated that more than 55% of global Internet users will make a purchase online. Based on the projection, the percent is expected to grow steadily year over year.

A recent study by Deloitte revealed that most consumers have interacted with your business at multiple points digitally, before ever setting foot in-store. Close to 8 in 10 consumers (76%) interact with brands digitally before arriving at the store. When they do come to a physical location, they may have already decided which items they are going to purchase because of those digital interactions.

7 Free Shopify Tools to Help Your Business

7 Free Shopify Tools to Help Your Business

By now, you probably know that Shopify is an amazing e-commerce platform with a wide range of apps that let you do everything from set up an online store on Facebook, to integrating with MailChimp so you can set up awesome e-mail marketing campaigns.

But there’s a lot more that Shopify offers that you might not be aware of, including a slew of tools and resources you can use to help run your business. The best part is – many of these tools are absolutely one hundred percent free.

6 Things You Absolutely Must Do Before You Launch Your Online Store

6 Things You Absolutely Must Do Before You Launch Your Online Store

Launching an online store is an incredibly exciting step for your business. But whether it is your very first time setting up an online store or your fiftieth, it can also be a little nerve-wracking. Did you lay out the product catalogue intuitively? Are your product descriptions detailed, but compelling? What will people see when they show up to buy things? Will they show up and buy things?

We can’t guarantee that your customers will flock to your site and turn one of your products into an overnight viral smash sell-out success. But what we can do is help you make sure that you’ve ironed out all the bumps so that your path to e-commerce success is a smooth one.

Updates That May Affect your Website

Updates That May Affect your Website

After you’ve designed and launched the perfect website, you can’t just kick back and relax. From Google algorithm changes to browser updates, the web is constantly evolving, and your website needs to adapt. Otherwise, you could end up with an obsolete site that your customers aren’t able to find using search engines or aren’t able to view in their browsers. To ensure you’re staying ahead of the curve, make sure you’re aware of the following updates that could have an impact on your website.

10 Awesome Apps for Your Shopify Store

10 Awesome Apps for Your Shopify Store

One of the things that sets Shopify apart in the world of ecommerce platforms is their vast offerings of apps in their built-in app store. Shopify apps extend the already robust functionality of the Shopify platform, adding additional flexibility and features to online stores. There are more than 1200 apps in the Shopify app store which allow store owners to add everything from customer reviews to advanced inventory management, to customer retargeting. And many of the best ones won’t cost you a dime.

What You Can Do to Increase Page Load Speed

What You Can Do to Increase Page Load Speed

Even the most diligent businessperson knows that conversion is about much more than just marketing and product specialization. If you want to close the deal, you need to provide the client with an efficient and effective setting in which to view, test and purchase your product. Yes, that means you need to put some effort into making sure your brick-and-mortar store is well-appointed and strategically organized for max ROI, but it also means that your virtual store needs to function seamlessly for your customer—translation: they had better not be waiting ages for content to load.

Let's Talk About High Bounce Rates

Let's Talk About High Bounce Rates

Whenever you open Google Analytics, or really any analytics tools, there’s one metric that likely reaches up and smacks you in the face: Bounce rate.

Bounce rate sticks out because it’s got kind of a funky name. You’re probably not exactly sure what it does, but it seems bad, and you’re probably worried that yours is too high. Or too low. Or something.

Ecommerce Essentials for 2017

Ecommerce Essentials for 2017

There’s a lot more that goes into creating a successful online business than simply crafting brilliant content and incorporating a flexible, scalable foundation. These days, the market is as saturated as it gets, and experts predict that competition is only going to get fiercer in the coming years.

What Happens When Your Site Gets Hacked or Infected

What Happens When Your Site Gets Hacked or Infected

The first thing you need to understand about hackers and distributors of malware on the internet, is that it can happen to basically anyone. There is no target to large or small. And hackers aren’t even necessarily (or likely) after information specific to your site or your business. Hackers hack because they can. If you leave them an opening, they will find it. This isn’t a scare tactic, just a fact of how they operate.

Strategy Behind Our Website Designing

Strategy Behind Our Website Designing

Running a business is hard work. Can I get an amen? It shouldn’t be made harder by having to design a website, let alone strategize the marketing of that website.

If you’re like most business owners, you don’t know which shiny marketing agency you should start dishing out cash to. All you need is a website that works and a strategy to get customers there, but there aren’t very clear instructions on who to hire or who to avoid. Many agencies promise the world, and sadly, most of the time deliver much less.