When it comes to social media, there is no such thing as a one-size-fits-all strategy. Rather, your social media strategy should be developed and executed with specific goals in mind. In other words, you need to think carefully about what you are trying to accomplish. Is the objective to promote your products? To offer a channel of communication and customer service to your customers? To increase your brand’s visibility? Here, we’ll break down four social media goals and why they are valuable to your business.
Creating engaging content is critical to business success and survival, but it is only part of it. Even if you have stellar content, it won’t matter if the right people aren’t seeing it. Distribution is key, but it is also something that many companies struggle to execute effectively. In fact, although brands invest around 25%-43% of their marketing budget on content, only 23% of CMOs believe that they are getting the right content to the right audience at the right time and format.
Consumer trends show that women hold the purse strings in most households. According to recent statistics, women hold between 70-80% of total consumer buying power through their purchasing decisions and ability to influence. In fact, one Nielsen reports estimates that their total power ranges from $5 trillion to $15 trillion annually, an amount that will increase significantly over the next decade.
Social media interaction is a critical component in all aspects of your business. Whether you’re a restaurant responding to a comment on Instagram or a remote IT company utilizing Facebook to discover new clients, it’s important to use social media to its fullest potential. There’s a certain social media etiquette that you should follow in order to be successful on these platforms. Part of this etiquette means providing engaging content, keeping a consistent brand voice, and interacting with your followers (AKA your potential customers) in a way that keeps them coming back for more.
Your customers are on Facebook. Your marketing needs to be on Facebook too.
For the past several years, Facebook marketing has grown and evolved. Now it is a question of justifying why not to be on Facebook, rather than justifying being on it. There are just too many benefits to this unique medium for companies to not give it a second glance.
A well-planned, well-executed social media marketing campaign can work wonders for your brand, helping to boost brand visibility, facilitate meaningful engagement between your brand and your customers, and drive up sales. But social media blunders can have a catastrophic effect, and just one mishap can alienate large chunks of your followers and put a dent in your reputation, which translates to lower sales that hurt your bottom line. So, what can you do to ensure that you avoid costly blunders and do not alienate anyone on social media? Be sure to keep the following do’s and don’ts in mind.
Trying to create a viral video often seems like trying to win the lottery. The odds of winning big are slim and if you do, there is usually no rhyme or reason why. It seems almost random. When you look at the types of videos that do go viral, you’ll be hard-pressed to find a common thread between them.
By now, nearly everyone knows that video content is a big deal. In case you haven’t or you’ve forgotten, here’s a refresher: The average Internet users views 32 videos every month, and consumes 16 minutes of online video ads. When shared on social media, videos generate 1200% more “shares” than text and image posts combined. Four times as many consumers would choose watching a video about a product than reading about it.
Pinterest isn’t just a place to plan out your imaginary wedding or dream wardrobe. Yes, it is great for those purposes, but it is also proving to be one of the most effective sales channels for B2C companies.Since launching in 2008, the visual social network has grown to over 110 million monthly active users. But, what is perhaps more impressive is the way in which users interact with Pinterest content. It is different from any other social channel.
With over 600 million active users, Instagram is one of the largest social networks. It is also one of the most active. According to Instagram statistics, 50% of users have followed a brand and another 60% learn about a product or service through the platform. Even more impressive is that 75% of Instagram users take action, such as visiting a site, conducting a search, making a purchase or telling a friend after being inspired by a post.
In part one of this blog, we thoroughly uncovered some of the most important trends in social media, such as influencer marketing and data measurement. For the business owner who is serious about mastering the art of marketing via the social catalyst, this blog is about some of the more technical processes that can make your social media machine operate on smooth, highly-productive and efficient levels.