Apple. Victoria’s Secret. Southwest Air. Nike. What do these companies have in common? - An emotional connection with their consumers that drives sales and maintains customer loyalty. While in part one of this blog we discussed how to create an emotional solution for consumers, in this blog we will discuss the five steps to creating an emotional problem which leads to the solution.A problem is essential for people to become dissatisfied with their current state and desirous of moving toward your solution, a method often referred to as solution selling. While some people argue the death of solution selling, others like myself believe it exists with strong presence, but only for the studious marketers among us.
Isn’t acquiring a new customer a lot easier and more enjoyable if they are already interested in or in the market for your product or service? No one honestly enjoys sending out annoying cold calls or emails, especially when those methods of hard selling are no longer effective for today’s consumers.
We’re big fans of inbound marketing here. But we understand that putting a campaign together can feel big and intimidating, especially if you are not used to the inbound way of doing things.
Whether you are new to inbound marketing, or just like to double-check that you aren’t forgetting anything, here’s some of the elements we think are crucial in putting together an inbound marketing campaign...