Design

Retail Design That Attracts and Keeps Customers

Retail Design That Attracts and Keeps Customers

If I were to take a walk through your retail store, what would I feel as I walked through the door? Would I be drawn to your product displays and lured deeper into the store or would I be repelled right away?

Let’s take a look at some of the elements that can attract your prime customer.

Make Your Products Stand Out On The Shelf

Make Your Products Stand Out On The Shelf

Whether your product is going into a grocery store, a boutique, or the latest gadget in Best Buy, getting your product packaging right is a crucial step in your marketing process. For some customers, your packaging and label might be the very first introduction they have to your product and your company, necessitating a clear understanding of who you are and what you are offering. For others, it will be the last chance you get to convince buyers to make a purchase, and to make that purchase with you and not with one of your competitors.

Things to Think About When Designing Your Packaging

Things to Think About When Designing Your Packaging

Packaging is arguably one of the most important pieces of advertising available to a business. It’s the first thing the consumer sees when viewing the product on the shelves (and often in advertisements before they ever even come into contact with the physical product); it’s the only thing that sets the product apart from the myriad other options on the shelves; and it even accompanies the product right into the home of the consumer where it will continue to be viscerally experienced during unpacking.

Why Spend Money On A Professional Designer

Why Spend Money On A Professional Designer

Here’s a fun fact. When big Hollywood movie studios set out to market their big summer blockbusters (and in fact, most of their movies these days) they’ll spend money equal to anywhere from 70% to 150% of that movie’s production budget on marketing and distribution. That means they are likely spending as much or more on the designs of their posters, print ads, billboards and banner ads as they are on casting Toms Cruise, Hanks or Hardy.

Where to Seek Design Inspiration

Where to Seek Design Inspiration

When working with clients on a new website build, logo design or other projects, we start to ask questions to determine their design style preferences and vision for their brand. Talking about websites they shop on and what they like or don’t like about them can narrow this down and help the process. What are the favorite websites they have visited? If we are working on their logo, do they lean more towards icon-based logos or text? Are there a few that they really like, in their industry or not? This gives some direction to get a better idea of their aesthetic preferences.