Communication

Chatbots are on the Rise: How Do They Compare to Email Marketing

Chatbots are on the Rise: How Do They Compare to Email Marketing

Figuring out the best marketing solution for your company is overwhelming.  Tons of terms are thrown around like automation, funnels, bots, conversion, and more.  What does this all mean?Building an email list and automating an email strategy is all the buzz right now.  However, Facebook Messenger is on the horizon. Choosing the right solution for your company is definitely a head scratcher.  We’re here to help! Both email and Facebook Messenger marketing have their pros and cons.  We created a list to figure out which advantages work best for your business.

Direct Messaging and Active Engagement

Direct Messaging and Active Engagement

Active social media is a kind of social media engagement that makes use of a dynamic and interactive approach to engagement with customers. Direct messaging is a specific kind of active engagement on social media in which a brand uses a social media site’s direct messaging capabilities to reach out to people online. Today, Instagram, Twitter, and Facebook all allow brands to direct message customers. All in all, the popularity of direct message marketing is growing. If your brand isn’t already in on the action, it is probably time to start thinking about it.

Positive Effects of Collaboration in Small Businesses

Positive Effects of Collaboration in Small Businesses

In today’s world, collaboration isn’t just a nice to have—it is key to ensuring your organization’s resilience and success. Collaboration can help your employees to come up with better ideas, lead to solutions for complex problems, boost organizational efficiency, and, ultimately, improve your bottom line.

In fact, according to a 2013 Aberdeen Next-Generation Communications (NGC) study examining the communication practices of over 125 organizations, the more an organization actively fosters collaboration, the more improvement it sees in key business indicators year on year. Robust communication in and between teams translated into a 16 percent year-on-year increase in customer retention, a 15 percent increase in employee productivity, and a 13 percent increase in employee satisfaction.

7 Steps to Making Your Business Thrive with Customer Service

7 Steps to Making Your Business Thrive with Customer Service

We get it. Sometimes when you’re consumed with crunching numbers or conversion rates, it’s easy to forget that behind each of your sales is a customer who is as human as you and me. They’re human beings with bad hair days and nights of zero sleep; people with annoying in-laws and stressful jobs.

How to Leverage Email for Your Business

How to Leverage Email for Your Business

Email is back and better than ever. Actually, even after all these years, email never actually went away, despite endless reports that it is dying. Time has proven quite the opposite. In fact, email is still one of the most vital channels for businesses to reach audiences and grow.

Responding to Reviews: Do's and Don'ts

Responding to Reviews: Do's and Don'ts

Reviews can make or break your company. Positive reviews can give your brand credibility, spread the word, improve local SEO and generate leads and sales. On the other hand, even one negative experience can damage your reputation and drive potential customers away.

Today’s consumers rely heavily on online reviews to help them research businesses and make purchasing decisions. Those that enter your store or visit your website were likely influenced by a review they read. Here’s why:

What Customers Expect From Their Customer Service

What Customers Expect From Their Customer Service

$62 billion. That’s how much money US companies are losing because of poor customer service, according to research by NewVoiceMedia. That number is fairly astonishing, especially when you consider that it’s up from $41 billion just four years ago.

So what’s going on? Why is that number so large, and why is it growing so fast? Are companies getting that much worse at customer service? Perhaps. But what seems more likely is that, along with customer spending more money (a fact – the economy has been getting stronger after all), customers’ expectations of what good customer service is has been getting higher.

What You Need To Know About Generation Z

What You Need To Know About Generation Z

There is group of people in the United States that is over 23 million strong and growing. By 2020, they will account for somewhere between one-third and 40% of U.S. population, and will be the fastest growing generation in both the workplace and the marketplace. Even now, they already contribute more than $44 billion to the economy.

And most of them have yet to even graduate high school.

I’m not talking about Millennials. I’m talking about Generation Z.

Fine-Tuning Your Pitch

Fine-Tuning Your Pitch

Did you know that for 1,000 pitches an investor hears, he or she will likely only fund about 100 of them? That puts the odds of success at just 1 out of 10. Luckily, there are things you can do to maximize your shot at success in such a competitive world — namely, delivering a truly outstanding pitch that turns heads and opens wallets.

Communicating Better With Customers

Communicating Better With Customers

Whether you’re putting out a marketing campaign, trying to grow your business, or simply launching your brand, communicating the right message to your customers can be tricky.

As business owners, we have such a deep understanding of what our company is and does. Set us up with a pitch deck or corner us in a bar, the result is the same – we can talk your ear off for hours about everything that is unique and wonderful about our company. The passion is unstoppable, and often times is contagious.

Targeting Young Adults (aka “Millennials”)

Targeting Young Adults (aka “Millennials”)

Adults ages 18-34 represent a huge and important section of the consumer market. They spend over a trillion dollars annually, and by 2030, they’ll outnumber baby boomers by close to 20 million people. But aside from sheer numbers, they are highly active on internet communities and social media, and not shy about their preferences for products, brands, fashions and products on these platforms, and they are frequently way ahead of the masses, constantly setting new trends that will eventually become mainstream.

The Power of Collaboration

The Power of Collaboration

In a world of digital interaction, the ability to collaborate has never been stronger. Yet, many of us fail to engage our friends, peers or other professionals and utilize the strengths that we all retain as individuals. The sum of the parts is greater than the individual. We buy into this theory and believe strength comes from a team of focused individuals. Here are a few more reasons why we strongly believe in collaboration.