Apparel is one of the leading industries in the world. It is valued at more than 3 trillion dollars and comprises 2% of global GDP. Womenswear is worth an estimated 621 billion dollars, followed by menswear at 402 billion. The United States has the largest apparel market worldwide, with a value of more than 395 billion dollars.
2017 is only a few months in and already it has been a dark year for retail stores. These past months saw bankruptcies of nine retail giants. Big name brands like Macy’s announced the closure of over 100 stores. Companies across the board are hitting multi-year lows. Even Ralph Lauren closed its store on the iconic Fifth Avenue.
Major apparel print processes are becoming more and more popular. Increasingly, brands are recognizing the power of printed apparel in building brand identity. After all, getting customers to wander around with a T-shirt that boasts your brand’s logo is a powerful form of advertising and can significantly improve your brand’s visibility. If you’re considering major apparel print processes, you should know a few things.