website performance

Website Mistakes That Are Driving Your Customers Away

Website Mistakes That Are Driving Your Customers Away

You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.

Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.

10 Awesome Apps for Your Shopify Store

10 Awesome Apps for Your Shopify Store

One of the things that sets Shopify apart in the world of ecommerce platforms is their vast offerings of apps in their built-in app store. Shopify apps extend the already robust functionality of the Shopify platform, adding additional flexibility and features to online stores. There are more than 1200 apps in the Shopify app store which allow store owners to add everything from customer reviews to advanced inventory management, to customer retargeting. And many of the best ones won’t cost you a dime.

Let's Talk About High Bounce Rates

Let's Talk About High Bounce Rates

Whenever you open Google Analytics, or really any analytics tools, there’s one metric that likely reaches up and smacks you in the face: Bounce rate.

Bounce rate sticks out because it’s got kind of a funky name. You’re probably not exactly sure what it does, but it seems bad, and you’re probably worried that yours is too high. Or too low. Or something.

What Happens When Your Site Gets Hacked or Infected

What Happens When Your Site Gets Hacked or Infected

The first thing you need to understand about hackers and distributors of malware on the internet, is that it can happen to basically anyone. There is no target to large or small. And hackers aren’t even necessarily (or likely) after information specific to your site or your business. Hackers hack because they can. If you leave them an opening, they will find it. This isn’t a scare tactic, just a fact of how they operate.

Strategy Behind Our Website Designing

Strategy Behind Our Website Designing

Running a business is hard work. Can I get an amen? It shouldn’t be made harder by having to design a website, let alone strategize the marketing of that website.

If you’re like most business owners, you don’t know which shiny marketing agency you should start dishing out cash to. All you need is a website that works and a strategy to get customers there, but there aren’t very clear instructions on who to hire or who to avoid. Many agencies promise the world, and sadly, most of the time deliver much less.

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

“I want to pay out large sums of money for bringing customers to my website and never see that investment returned to me,” said no one, ever. Strangely, though, the vast majority of online businesses lack the necessary knowledge behind the science of conversion to get people to move from looking at to buying their product or service.

A high conversion rate means a better return on your investment (ROI).

Color Theory in Branding and Marketing

Color Theory in Branding and Marketing

We’ve all seen it. That image or infographic that shows an example of an A/B test where some enterprising marketer made a single change to a call-to-action button which made all the difference. They changed the color. Size, placement, text, function – everything else about the button remained the same. But the color went from green… to red. And conversions increased by more than 20%.

What People Expect to See on Your Website

What People Expect to See on Your Website

When you hear about a new business, product or service, what is the first thing that you do before making a purchase? If you are like 80 percent of people, you will research online through search engines, reviews, and company websites.

According to research from the Nielsen Norman Group, the average person spends a minute or less on a website. Another study found that over half or 55% of people will leave your website after just 15 seconds. Either way, it is within the first 10 seconds that people make the decision to stay or abandon a site. Businesses must convey important information and make a positive impression in a very short amount of time.

7 Creative Social Media Tips for Restaurants

7 Creative Social Media Tips for Restaurants

Restaurant owners and managers have a lot on their plates. Between hiring dining staff and chefs, ordering supplies and crafting menus, social media management can get lost in the mix. However, it can be the key to engaging with your patrons and getting more through the door.

In the past few years, social media has become even more important to small businesses and restaurants. According to the National Restaurant Association (NRA), 50% of casual and fine dining and 40% of family dining restaurants planned to increase their social media marketing efforts in 2015. It is often more affordable than traditional marketing outlets and can yield a greater return on investment by attracting new and engaging repeat patrons.

Increasing Website Efficacy Through Photo and Video

Increasing Website Efficacy Through Photo and Video

Whether you tend toward videography or photography for website imagery, quality production value is obviously key. When using graphics to seek conversions, however, there are a few more factors you’re going to want to consider.

Visuals are by far the most compelling aspect of a website. Video already makes up 50% of the digital landscape and is set to reach almost 80% by 2018 . . .

12 Common Website Mistakes That Are Hurting Your Business

12 Common Website Mistakes That Are Hurting Your Business

In today’s world, a well-designed and informative website isn’t just nice to have for businesses — it’s an absolute must-have. However, designing a great website is easier said than done. It’s all about striking the right balance between engaging content, great design, and useful information. When it’s done well, website design is an excellent way to generate traffic, drive conversion, and boost your bottom line. However, when done poorly, website design can actually hurt your business. To make sure you stay on track when designing your website, be sure to avoid these 12 common website mistakes that can hurt your business.

What Your Audience Requires From Your Website

What Your Audience Requires From Your Website

Bells and whistles don't make happy website audiences. So what does? To sum it up with one word: content.

If that sounds vague, don’t stress your pretty little head, because in this blog we’re getting incredibly specific on tips you can apply hardcore to targeting, attracting and keeping your audience.