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Website Mistakes That Are Driving Your Customers Away

Website Mistakes That Are Driving Your Customers Away

You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.

Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.

Ecommerce Essentials for 2017

Ecommerce Essentials for 2017

There’s a lot more that goes into creating a successful online business than simply crafting brilliant content and incorporating a flexible, scalable foundation. These days, the market is as saturated as it gets, and experts predict that competition is only going to get fiercer in the coming years.

Strategy Behind Our Website Designing

Strategy Behind Our Website Designing

Running a business is hard work. Can I get an amen? It shouldn’t be made harder by having to design a website, let alone strategize the marketing of that website.

If you’re like most business owners, you don’t know which shiny marketing agency you should start dishing out cash to. All you need is a website that works and a strategy to get customers there, but there aren’t very clear instructions on who to hire or who to avoid. Many agencies promise the world, and sadly, most of the time deliver much less.

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

“I want to pay out large sums of money for bringing customers to my website and never see that investment returned to me,” said no one, ever. Strangely, though, the vast majority of online businesses lack the necessary knowledge behind the science of conversion to get people to move from looking at to buying their product or service.

A high conversion rate means a better return on your investment (ROI).

What People Expect to See on Your Website

What People Expect to See on Your Website

When you hear about a new business, product or service, what is the first thing that you do before making a purchase? If you are like 80 percent of people, you will research online through search engines, reviews, and company websites.

According to research from the Nielsen Norman Group, the average person spends a minute or less on a website. Another study found that over half or 55% of people will leave your website after just 15 seconds. Either way, it is within the first 10 seconds that people make the decision to stay or abandon a site. Businesses must convey important information and make a positive impression in a very short amount of time.

12 Common Website Mistakes That Are Hurting Your Business

12 Common Website Mistakes That Are Hurting Your Business

In today’s world, a well-designed and informative website isn’t just nice to have for businesses — it’s an absolute must-have. However, designing a great website is easier said than done. It’s all about striking the right balance between engaging content, great design, and useful information. When it’s done well, website design is an excellent way to generate traffic, drive conversion, and boost your bottom line. However, when done poorly, website design can actually hurt your business. To make sure you stay on track when designing your website, be sure to avoid these 12 common website mistakes that can hurt your business.

Website Mistakes That Hurt Your Business

Website Mistakes That Hurt Your Business

In today’s world, a well-designed and informative website isn’t just nice to have for businesses — it’s an absolute must-have. However, designing a great website is easier said than done. It’s all about striking the right balance between engaging content, great design, and useful information. When it’s done well, website design is an excellent way to generate traffic, drive conversion, and boost your bottom line. However, when done poorly, website design can actually hurt your business. To make sure you stay on track when designing your website, be sure to avoid these 12 common website mistakes that can hurt your business.

How To Use Web and Image Design to Make Sales

How To Use Web and Image Design to Make Sales

It’s a fascinating fact that the purchasing habits of consumers can now be understood down to a veritable science, but just how complex is this science? In Part One of this blog, you will learn how the progressive marketer can leverage emotional buying motives (whether marketing for B2B or B2C companies) and how to practically apply these as they pertain to design.

User Experience for Ecommerce Sites

User Experience for Ecommerce Sites

User experience (UX) is becoming an increasingly important consideration in web design, with a potential to impact everything from conversion rates to SEO. And nowhere is that impact seen and felt more directly than with ecommerce sites. When your site is a direct portal (if not the only direct portal) for sales, solid UX design can quite literally be the difference between a visitor clicking “buy” or clicking “X” in their browser window.

User Experience Basics and Tips

User Experience Basics and Tips

One of the newer fields in design is known as “user experience,” or shortened simply to “UX.” UX design encompasses much of what we think of as best practices for web design, but focuses specifically on the overall experience of that the user has when navigating through a website (or an app, or a piece of software, etc.). Specifically UX designers try to make the experience of using a website more pleasing to the average user, striking a balance between function and form, between design and usefulness.

Best Website Design Practices

Best Website Design Practices

Have you noticed that you receive the most support from those you know and trust? This translates into your website too. Your new website or website redesign needs to catch people’s eye and have a familiar feel so that people buy into what your company is about. Let them know that they can trust your brand and the experience they will have with you. Here are some tips to build the foundation of your website and use best build practices to bring in that human component and the personality that people will connect with. Let’s review some of the components that make up a great website.