Black Friday gets quite a lot of attention as the biggest retail day of the year. But believe it or not, Cyber Monday now surpasses Black Friday as one of the biggest retail days of the year. In 2016, the National Retail Federation reported that 108.5 million customers made purchases electronically over the Thanksgiving period – around 10 million more than made purchases at brick-and-mortar stores. Last year’s Cyber Monday, consumers had spent a staggering $540 million by just 10:00 a.m. In total, the day brought in $345 billion in sales, making it the biggest day in history for ecommerce.