It’s no secret that in today’s world digital, marketing is becoming increasingly visually-oriented. In order to succeed, brands absolutely need stellar social media graphics, including infographics — photos and memes just to name a few. Research consistently shows that great visuals on social media sites like Facebook and Twitter increase engagement, improve brand recognition, and drive traffic. Of course, creating great graphics for social media is easier said than done. How can you be sure to create effective social media graphics? The key is to keep the following tips in mind.
“I want to pay out large sums of money for bringing customers to my website and never see that investment returned to me,” said no one, ever. Strangely, though, the vast majority of online businesses lack the necessary knowledge behind the science of conversion to get people to move from looking at to buying their product or service.
A high conversion rate means a better return on your investment (ROI).
We’ve all seen it. That image or infographic that shows an example of an A/B test where some enterprising marketer made a single change to a call-to-action button which made all the difference. They changed the color. Size, placement, text, function – everything else about the button remained the same. But the color went from green… to red. And conversions increased by more than 20%.
When you hear about a new business, product or service, what is the first thing that you do before making a purchase? If you are like 80 percent of people, you will research online through search engines, reviews, and company websites.
According to research from the Nielsen Norman Group, the average person spends a minute or less on a website. Another study found that over half or 55% of people will leave your website after just 15 seconds. Either way, it is within the first 10 seconds that people make the decision to stay or abandon a site. Businesses must convey important information and make a positive impression in a very short amount of time.
So you’ve invested in a great photographer, put a lot of hard work into a great shoot, and have made sure that your post-shoot editing is on point. But now what? Photography can be integrated into a number of different facets of your marketing strategy, from social media to website graphics to product listings to blog posts. But believe it or not, many brands invest in great photography without an effective plan in place to ensure that that high-quality photography is put to good use. To maximize your ROI when it comes to great photographs, be sure to check out the following tips.