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My Business Is Struggling...Help!

My Business Is Struggling...Help!

When you first open your business, you may be full of optimism. It may even be a smashing success for the first few months or even years. However, every company faces difficult times.

Today’s business world is extremely competitive. There are fewer barriers to entry, and it is easier for anyone to build a website or sell products online through marketplaces like Etsy or Amazon. In an ideal world, strategic planning and strong leadership could prevent a rough patch from happening. But, as a business owner, you may know firsthand that some factors are simply out of your control. The economy could take a turn for the worse or the market could shrink. It’s not a matter of “if” tough times happen, but “when”.

Marketing to Millennials

Marketing to Millennials

As a society, we have been undergoing a new era so to speak as Baby Boomers are retiring and Millennials are moving into the spotlight. The media has labeled Millennials as entitled, job hoppers, and the culprits of ‘killing off’ industries. Despite your personal opinion of Millennials, there is no denying that if you wish to see your business grow you should keep a pulse on trends and core desires of the Millennial generation.

Website Mistakes That Are Driving Your Customers Away

Website Mistakes That Are Driving Your Customers Away

You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.

Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.

10 Awesome Apps for Your Shopify Store

10 Awesome Apps for Your Shopify Store

One of the things that sets Shopify apart in the world of ecommerce platforms is their vast offerings of apps in their built-in app store. Shopify apps extend the already robust functionality of the Shopify platform, adding additional flexibility and features to online stores. There are more than 1200 apps in the Shopify app store which allow store owners to add everything from customer reviews to advanced inventory management, to customer retargeting. And many of the best ones won’t cost you a dime.

Let's Talk About High Bounce Rates

Let's Talk About High Bounce Rates

Whenever you open Google Analytics, or really any analytics tools, there’s one metric that likely reaches up and smacks you in the face: Bounce rate.

Bounce rate sticks out because it’s got kind of a funky name. You’re probably not exactly sure what it does, but it seems bad, and you’re probably worried that yours is too high. Or too low. Or something.

Why It Is Important to Keep Your Website Content Fresh

Why It Is Important to Keep Your Website Content Fresh

The Internet is a constantly and rapidly changing place. Thanks to social media, mobile devices and our growing need for speed, even content and news that was posted a few days ago can be considered outdated. For those viewing your website and for Google rankings, it is critical to keep you website content fresh. 

Ecommerce Essentials for 2017

Ecommerce Essentials for 2017

There’s a lot more that goes into creating a successful online business than simply crafting brilliant content and incorporating a flexible, scalable foundation. These days, the market is as saturated as it gets, and experts predict that competition is only going to get fiercer in the coming years.

Strategy Behind Our Website Designing

Strategy Behind Our Website Designing

Running a business is hard work. Can I get an amen? It shouldn’t be made harder by having to design a website, let alone strategize the marketing of that website.

If you’re like most business owners, you don’t know which shiny marketing agency you should start dishing out cash to. All you need is a website that works and a strategy to get customers there, but there aren’t very clear instructions on who to hire or who to avoid. Many agencies promise the world, and sadly, most of the time deliver much less.

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

“I want to pay out large sums of money for bringing customers to my website and never see that investment returned to me,” said no one, ever. Strangely, though, the vast majority of online businesses lack the necessary knowledge behind the science of conversion to get people to move from looking at to buying their product or service.

A high conversion rate means a better return on your investment (ROI).

What People Expect to See on Your Website

What People Expect to See on Your Website

When you hear about a new business, product or service, what is the first thing that you do before making a purchase? If you are like 80 percent of people, you will research online through search engines, reviews, and company websites.

According to research from the Nielsen Norman Group, the average person spends a minute or less on a website. Another study found that over half or 55% of people will leave your website after just 15 seconds. Either way, it is within the first 10 seconds that people make the decision to stay or abandon a site. Businesses must convey important information and make a positive impression in a very short amount of time.

7 Creative Social Media Tips for Restaurants

7 Creative Social Media Tips for Restaurants

Restaurant owners and managers have a lot on their plates. Between hiring dining staff and chefs, ordering supplies and crafting menus, social media management can get lost in the mix. However, it can be the key to engaging with your patrons and getting more through the door.

In the past few years, social media has become even more important to small businesses and restaurants. According to the National Restaurant Association (NRA), 50% of casual and fine dining and 40% of family dining restaurants planned to increase their social media marketing efforts in 2015. It is often more affordable than traditional marketing outlets and can yield a greater return on investment by attracting new and engaging repeat patrons.