video

Engaging your audience through video

Engaging your audience through video

When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!

We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%. 

Why Whiteboard Videos Kick-Ass

Why Whiteboard Videos Kick-Ass

Making a presentation is intimidating.  You rely heavily on programs like PowerPoint to give your potential investors or customers insight into your business.  With technology continuing to improve, there has to be a better way. Well, there is! Whiteboard videos have taken the market by storm. It is not hard to understand why.  We grew up watching our teachers guide us through tough math problems, foreign words, and more during grammar school through writing on the whiteboard.  These types of videos are really a no brainer.  We already are automatically inclined to perceive whiteboards as a tool for learning.

Video Is the Future: How It’s Evolving and Where It’s Heading

Video Is the Future: How It’s Evolving and Where It’s Heading

Did you know that more than 500 million hours of video are watched on YouTube each and every day? Or that almost two-thirds of all Google searches feature video? Consumers increasingly value video content. If given a choice between learning about a product on a webpage via text or via video, an estimated 4 out of 5 would choose video. Just adding a video to marketing emails can drive up click-through rates by a staggering 300 percent, while embedding videos within landing pages can increase conversion rates by up to 80 percent.

There Is No Magic Formula to Create A Viral Video

There Is No Magic Formula to Create A Viral Video

Trying to create a viral video often seems like trying to win the lottery. The odds of winning big are slim and if you do, there is usually no rhyme or reason why. It seems almost random. When you look at the types of videos that do go viral, you’ll be hard-pressed to find a common thread between them.

How to Use YouTube to Leverage Your Brand

How to Use YouTube to Leverage Your Brand

By now, nearly everyone knows that video content is a big deal. In case you haven’t or you’ve forgotten, here’s a refresher: The average Internet users views 32 videos every month, and consumes 16 minutes of online video ads. When shared on social media, videos generate 1200% more “shares” than text and image posts combined. Four times as many consumers would choose watching a video about a product than reading about it.

How To Step Up Your Instagram Game: Video

How To Step Up Your Instagram Game: Video

Everyone knows Instagram as the photo-sharing social network. But Instagram has also been a video-sharing platform since June of 2013. Adding video proved so popular for Instagram, more than 5 million videos were uploaded in the first 24 hours.

And that was 2013.

It’s now 2017.

If you’re not posting videos on Instagram in addition to photos, you are missing out on a huge opportunity. Instagram videos gives you another way to interact with your audience, and offers them another avenue for potentially increased engagement with your brand. Not to mention, with the recent addition of Instagram Stories and Live in the past year (a big part of what pushed Instagram over the threshold of 500 million users), there are even more chances (and expectations) of moving pictures in addition to pictures on the photo-sharing network

How Photography and Video Enhance Your Brand Experience

How Photography and Video Enhance Your Brand Experience

“Do you think I’m beautiful?”

I didn’t ask that; your brand did. It asks this of every, single person who comes into contact with it.

Over the last twenty years, marketers have moved beyond the realm of visuals into all the five senses to reach consumers. By activating cues in their marketing like the sound of a car door closing, the scent of coffee and the smooth feel of Apple products, marketers hope to intensify perceptions of brands.

6 Reasons Your Company Needs a Brand Video

6 Reasons Your Company Needs a Brand Video

“Tell me and I forget, teach me and I may remember, involve me and I learn.” -Ben Franklin

America’s fascination with video is an undying love story.

By 2019, more than 80% of all web traffic will be video. Let that digest for a second. No matter what category of industry your website falls into, 80% of your customers’ time spent online will be video-based.

How to Take Advantage of Live Streaming for Your Business

How to Take Advantage of Live Streaming for Your Business

Video is huge right now. The average internet user is exposed to around 32 videos per month, and a full third of all time spent online is now spent watching video.

We’ve talked before about video, and how it has increasingly become crucial to include video as part of your overall content strategy. This is particularly true when it comes to increasing engagement, as 75% of online video viewers interact with a video ad in a given month, and 92% of mobile video consumers share videos with others.

What Should You Know About Facebook Live?

What Should You Know About Facebook Live?

In the past several months, live video streaming has exploded, and it is changing how people and brands interact with each other and how we consume online content. Video content is fast-growing, however, a recent report found that the growth of live video is outpacing all other types by 113%.

The Importance Of A Brand Video

The Importance Of A Brand Video

Whenever I think about brand videos, I can’t help but think about Forrester researcher Dr. James McQuivey, who estimates that one minute of video is equal to 1.8 million words.

Now, McQuivey is the first to admit that this “stat” is mostly a soundbite, which was arrived at using some loosey-goosey math based on a picture being worth 1,000 words and multiplying that by the number of frames in a second of video, etc. (Sidenote: to the extent that it can be measured, a picture may only be worth around 84 words. Just saying.)

Types of Video Every Business Should Consider

Types of Video Every Business Should Consider

Today, we spend a majority of our life online, and what do we do? According to recent statistics, we watch video. In fact, watching video accounts for one-third of all online activity.  In the United States, adults spend an average of 5 hours and 31 minutes viewing videos every day, based on a recent report from eMarketer.

People engage with video more than any other content. Businesses with video garner 41% more website visitor traffic than those without.