Freelancers are becoming more and more common. According to a recent study, roughly 30 percent of companies fill at least some roles with freelancers and short-term contract employees. The Bureau of Labor Statistics has reported an increase in the number of people engaging in temporary or contract-driven work over the course of the past few years. As of 2015, about one-third of the total U.S. workforce was classified as freelance, and it is estimated that that percentage could rise to 50 percent by the end of 2020.
Between juggling fulltime jobs, friends, and kids, most of us have way too much on our plates. We often make the mistake of trying to jam pack too many things in the day, assuming that we can do more than we actually have the time and energy for.
While it is good to be ambitious, if you pack too much into your schedule chances are things will actually backfire, and you will subsequently end up being less productive.
Running a small business means that you are used to doing everything yourself. All decision-making, from big picture strategy goals to negotiating with vendors right down to purchasing office supplies, potentially runs through you. In the beginning, this makes a lot of sense. As you are establishing a business, you likely will need to put yourself into overdrive and pile everything onto your plate in order to save money, or just make sure it all gets done right.
Being a marketing agency, it may surprise you to learn that one of the first things we do when we start working with a new client is talk about time management, and how it can help accelerate business growth. Maybe we got hired to create a logo, redesign a website, or launch a social media campaign. So why are we talking about time management? What does time management have to do with marketing? With finding your brand?
Americans are workaholics. According to a recent study, Americans work 25% more hours than Europeans. We also retire later, and take fewer vacation days. And yet despite all of this extra work that we do, it never seems to be quite enough. Inevitably, every day we are left feeling like we didn’t get enough done, like there was more we wanted to accomplish, and that we wish we’d been more productive.
Starting a business is an insane amount of work. There’s that saying which is probably misattributed to Yogi Berra or Martin Luther King (as most internet platitudes are), which goes something like, “Entrepreneurs are the people willing to work 80 hours a week to avoid working 40 hours a week.” To a certain extent, it’s true. When you start a business, whether you’re a solo entrepreneur or a ground-floor co-founder, you’re thinking long-term, looking at the big picture, looking for the big, life-changing payoff. And yeah, that means there’s going to be a lot to do on the front end. But we’re happy to do more now so that we can do less later (or kid ourselves into thinking this).