The constant uncertainty of a startup can be somewhat quelled by enlisting the talents of an experienced startup consultant who can share his/her expertise and provide advice that will help point your business towards success. While it can be helpful to use a consultant with experience in your industry it isn’t necessary.
Nine out of ten startups fail. That’s a terribly discouraging statistic for any hopeful entrepreneur. The silver lining? Many of these startups brought the failure on themselves by making poor choices and skipping crucial steps.
Tech companies have some of the most unique marketing challenges of any industry today. Every single startup is attempting to disrupt industries, change the way people think, and eliminate the status quo. The thing that many of these companies don’t realize though, is that eliminating the status quo is a much tougher sell than they might think it is. People generally like the status quo, or if they don’t like it they are fine with it. They understand it. They’ve learned to live with it. Status quos don’t just happen.