targeting

Importance of Determining Your Target Audience

Importance of Determining Your Target Audience

When establishing a business, entrepreneurs often believe that the whole world will want the product or service that their organization is selling. They’re reluctant to narrow their focus on any one group of people, worrying that this process might “limit” their options and sales potential. However, the reality couldn’t be further from the truth.

No matter how entrepreneurs might want to spin it, the harsh truth is that not everyone is your target customer. Inevitably, not everyone will be interested in the product or service your business is selling, and any thinking to the contrary isn’t just delusional. It could actually be damaging. Failure to hone in on and correctly target your target demographic won’t help you to keep your options open; it will just hurt your business by spreading your marketing resources too thin.

Things You Should Know about Millennial Buyers

Things You Should Know about Millennial Buyers

Companies are increasingly competing for millennial's favor, and for good reason. There are some 200 million millennials in the US alone, roughly one fourth of the population. According to Millennial Marketing, it is estimated that millennials comprise roughly 20 percent of consumer discretionary purchases, which adds up to more than a trillion dollars in direct buying power.