When establishing a business, entrepreneurs often believe that the whole world will want the product or service that their organization is selling. They’re reluctant to narrow their focus on any one group of people, worrying that this process might “limit” their options and sales potential. However, the reality couldn’t be further from the truth.
No matter how entrepreneurs might want to spin it, the harsh truth is that not everyone is your target customer. Inevitably, not everyone will be interested in the product or service your business is selling, and any thinking to the contrary isn’t just delusional. It could actually be damaging. Failure to hone in on and correctly target your target demographic won’t help you to keep your options open; it will just hurt your business by spreading your marketing resources too thin.