target audience

Engaging your audience through video

Engaging your audience through video

When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!

We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%. 

Is It Time to Rebrand Your Company?

Is It Time to Rebrand Your Company?

Even big name companies from McDonald’s and Burberry to Target and Disney will rebrand or make adjustments to their branding.

When many people think of a rebrand, they imagine a complete head-to-toe makeover. However, it doesn’t have to be a major overhaul. It is more common for companies to make slight adjustments to keep their business competitive and sustainable.

6 Keys To an Effective Social Media Distribution Team

6 Keys To an Effective Social Media Distribution Team

Creating engaging content is critical to business success and survival, but it is only part of it. Even if you have stellar content, it won’t matter if the right people aren’t seeing it. Distribution is key, but it is also something that many companies struggle to execute effectively. In fact, although brands invest around 25%-43% of their marketing budget on content, only 23% of CMOs believe that they are getting the right content to the right audience at the right time and format.

Direct Messaging and Active Engagement

Direct Messaging and Active Engagement

Active social media is a kind of social media engagement that makes use of a dynamic and interactive approach to engagement with customers. Direct messaging is a specific kind of active engagement on social media in which a brand uses a social media site’s direct messaging capabilities to reach out to people online. Today, Instagram, Twitter, and Facebook all allow brands to direct message customers. All in all, the popularity of direct message marketing is growing. If your brand isn’t already in on the action, it is probably time to start thinking about it.

Importance of Determining Your Target Audience

Importance of Determining Your Target Audience

When establishing a business, entrepreneurs often believe that the whole world will want the product or service that their organization is selling. They’re reluctant to narrow their focus on any one group of people, worrying that this process might “limit” their options and sales potential. However, the reality couldn’t be further from the truth.

No matter how entrepreneurs might want to spin it, the harsh truth is that not everyone is your target customer. Inevitably, not everyone will be interested in the product or service your business is selling, and any thinking to the contrary isn’t just delusional. It could actually be damaging. Failure to hone in on and correctly target your target demographic won’t help you to keep your options open; it will just hurt your business by spreading your marketing resources too thin.

Social Media Trends You Shouldn’t Ignore Part 0.1

Social Media Trends You Shouldn’t Ignore Part 0.1

It’s a a huge year for the professional social media marketer, let alone for the business owner of a B2B or B2C company who is just trying to stay afloat amidst the ocean of inundating social media trends.

Whew! If you thought that sentence was a bit of a traffic-jam, there’s a good chance you also feel that way about the mass amount of options and trends pummeling social media.

If we’re being honest, very few of us have a hang on this whole “social media marketing” thing. Unfortunately, by the time we figure out how to work one trend, another trend is on the rise. You might be wondering, how do I stay abreast of the trends and learn to optimize my time, energy and resources?

What you should know about promo items

What you should know about promo items

Can you count the number of pens you have in your desk drawer? How many of those are stamped with a brand logo? Better yet, can you recall the brand names on the pens? Promotional items rain from the ceilings of any conference, sometimes they’re literally shot from cannons into crowds! Branded gifts have even been given a newly coined term to keep up with the slang of times. For those who haven’t heard, ‘swag’ is the popular phrase being used to describe these strategic give-aways.

Questions You Should Ask Yourself When Starting a Business Stage 1: Testing Your Idea

Questions You Should Ask Yourself When Starting a Business  Stage 1: Testing Your Idea

You may think that you have the next billion dollar idea or the solution to a serious, widespread problem. However, deciding to start a business is a huge undertaking. Statistically, only 10% of new businesses survive after the first year. What separates the minority of businesses from the rest? There are many different reasons, but often, it is because they didn’t know or ask the right questions before deciding to dive in.

Coming Up with Topics for Your Company Blog

Coming Up with Topics for Your Company Blog

You’ve probably already heard that regular blogging is key for content marketing and SEO. Are you wondering how often your company should be blogging to reap the benefits? Generally, the more you’re blogging, the better. Research shows that companies that publish over 16 blog posts per a month get well over 3 times the amount of traffic as blogs that post four or fewer posts per month, and they also generate over 4 times as many leads. There is no doubt that blogging is pretty great for business. The more you do it, the quicker you build up an audience and the more successful you will ultimately be.

What You Need To Know About Generation Z

What You Need To Know About Generation Z

There is group of people in the United States that is over 23 million strong and growing. By 2020, they will account for somewhere between one-third and 40% of U.S. population, and will be the fastest growing generation in both the workplace and the marketplace. Even now, they already contribute more than $44 billion to the economy.

And most of them have yet to even graduate high school.

I’m not talking about Millennials. I’m talking about Generation Z.

How to Grow Your Social Media Audience

How to Grow Your Social Media Audience

Growing your audience on social media can be a daunting challenge. But for those who succeed, the rewards are real – including increased brand visibility and more sales. By employing the right social tactics to deliver content that correlates with what people want, you can grow your social media following in a cost-effective way that doesn’t alienate or annoy your followers. To put your brand on the path to social media success, be sure to keep the following tips and tricks in mind.

Facebook Targeting Options to Focus Your Spend

 Facebook Targeting Options to Focus Your Spend

If you are looking for cost-effective ways to reach large audiences, Facebook is one of the primary advertising channels to consider.

As of 2016, there were over 4 million active advertisers using the platform and with good cause. According to a recent report, the average Facebook user spends 50 minutes of their day on the platform. To put that in perspective, it is almost as much time as we spend eating and drinking (1.07 hours) and nearly triple how much time we spend reading (19 minutes). Facebook reports that its ad reach and targeting is 89% accurate, in comparison to the average online reach of other digital ads at 38%.