When it comes to running and growing a company, going it alone often isn’t the smartest option. That’s what 10twelve is here for. 10twelve is a strategic marketing partner that can help companies of all types and sizes meet their marketing needs. The experts on the 10twelve team can help with everything from effective branding to compelling web development to producing beautiful visuals.
We live in a digital, hyper-connected world. If your business doesn’t have an up-to-date, functional website, it is almost as if it doesn’t exist. In fact, there are now over 1.1 billion--and counting--websites online right now. Every second, more are added. Ten or more will have been created by the time you finish this sentence.
You probably already know that we love Squarespace. There are many reasons for our love, not the least of which is the beautiful websites they make possible, with amazing and powerful features, all in an incredibly accessible package. For instance, Squarespace is one of the easiest ways to start a blog, and do so in such a way that lets you focus less on the technical elements of how to get your posts online, looking good, in a way that is readable and shareable – and more on just creating valuable, great-looking content.
Have you ever noticed a small lock icon appear in the address bar of your web browser? How about a web address that is displayed green? Or a URL that begins with ‘https’ instead of ‘http’? All of these are signs that you have a secure connection to the website you are visiting using a technology called, “SSL.”
Having an online store offers tons of advantages over a traditional brick-and-mortar storefront, and some definite disadvantages as well. Navigating the ecommerce landscape can be tricky, but once you find your path, you’ll find it can be incredibly rewarding and offer seemingly limitless opportunities for growth and success.
Squarespace is a fantastic platform for just about anybody who wants to build a website. Aside from being easy to use and providing a broad selection of gorgeous website templates, Squarespace is fast, affordable, and provides loads of content options for everything from audio players for musicians to menus builders for restaurants. On top of all that, Squarespace is also one of the best, must user-friendly ecommerce platforms around.
Ecommerce is having its best year ever, and that’s not expected to change anytime soon. Online sales in the U.S, are expected to reach $523 billion in the next 5 years. That’s a 56% increase from the $335 billion that it reached in 2015.
With ecommerce going nowhere but up, and platforms like Squarespace making building an ecommerce site an easier and more accessible process than ever before, it’s important to know how to get it right.
Recently, retailers and credit card companies in the United States have been forced to upgrade their payment systems in order to use cards with the little chip in them. The transition to this “smart chip” technology has been frustrating for small businesses and consumers alike. Stores that take credit cards have had to pay money and upgrade their POS (Point of Sale) systems. Consumers have gotten stuck waiting around while their so-called “smart” chips verify transactions with the bank.
One of the most important innovations in web design in the last few years is the concept of Responsive Web Design (RWD). The idea is simple: your website should look great on any device, in any size, viewed in any orientation. Modern web design needs to be “responsive” to the user’s device and platform. With the proliferation of smartphones and tablets, web designers and digital marketers had a problem: desktop-focused web design looked awful on mobile devices. Even within the mobile space, you have all sorts of screen dimensions, different pixel counts, and a wide variety of competing platforms. Smartphones keep getting bigger and better, so it’s a real challenge to design web content that works in all cases. Marketing is a visual medium, and all that hard work put into good design in a certain format (i.e. desktops with landscape monitors) is completely wasted when you scale down to a smaller screen with a completely different format (mobile devices with portrait screens). From banner ads and images to text layout and font choice, it can be a total disaster unless you implement Responsive Web Design.
Is your website out of date? Are the graphics or layout making it hard to navigate and not representing your brand in the compelling, professional manner it deserves? Do you need help building a new website that is responsive, so that the viewing experience will be strong regardless of the device that it is being browsed on? All of these things (and more) matter to the overall presentation of your business. Don't send people away with a poor initial impression. That is where 10twelve and the Squarespace platform come in. We utilize the strength of the Squarespace website platform, combined with our SEO knowledge, design experience and business strategy expertise to create your new kick*ss company website.