As a society, we have been undergoing a new era so to speak as Baby Boomers are retiring and Millennials are moving into the spotlight. The media has labeled Millennials as entitled, job hoppers, and the culprits of ‘killing off’ industries. Despite your personal opinion of Millennials, there is no denying that if you wish to see your business grow you should keep a pulse on trends and core desires of the Millennial generation.
It is common for entrepreneurs and business owners to get so caught up in the day-to-day tasks of running their businesses that they often forget to take a step back and evaluate what is working and what isn’t – and how that can be translated into their company’s broader marketing efforts. Whether small e-commerce sites or major multinational businesses, most businesses have a few products or service offerings that generate the bulk of their revenue. Companies need to take steps to identify these revenue streams and develop strategies to marketing to them. So, how can you market to your main sources of revenue? When developing and implementing your marketing strategy, be sure to keep the following principles in mind.
Black Friday gets quite a lot of attention as the biggest retail day of the year. But believe it or not, Cyber Monday now surpasses Black Friday as one of the biggest retail days of the year. In 2016, the National Retail Federation reported that 108.5 million customers made purchases electronically over the Thanksgiving period – around 10 million more than made purchases at brick-and-mortar stores. Last year’s Cyber Monday, consumers had spent a staggering $540 million by just 10:00 a.m. In total, the day brought in $345 billion in sales, making it the biggest day in history for ecommerce.
Media love can be fickle. For example, take the medical-testing startup Theranos. In 2015, was being called the most innovative health company valued at $9 billion, with its founder the youngest, female billionaire in America. Now it’s a dark tale of “what not to do” in business.
When you are on the rise, they love to cover you. However, they also will get the story of your downfall. Media was just as quick to turn on them as they were to prop them up once it was revealed that they weren’t upright and forthcoming in the beginning. The major takeaway: Don’t oversell. Be honest about your business and what it has to offer.
When it comes to social media, there is no such thing as a one-size-fits-all strategy. Rather, your social media strategy should be developed and executed with specific goals in mind. In other words, you need to think carefully about what you are trying to accomplish. Is the objective to promote your products? To offer a channel of communication and customer service to your customers? To increase your brand’s visibility? Here, we’ll break down four social media goals and why they are valuable to your business.
Social media interaction is a critical component in all aspects of your business. Whether you’re a restaurant responding to a comment on Instagram or a remote IT company utilizing Facebook to discover new clients, it’s important to use social media to its fullest potential. There’s a certain social media etiquette that you should follow in order to be successful on these platforms. Part of this etiquette means providing engaging content, keeping a consistent brand voice, and interacting with your followers (AKA your potential customers) in a way that keeps them coming back for more.
A well-planned, well-executed social media marketing campaign can work wonders for your brand, helping to boost brand visibility, facilitate meaningful engagement between your brand and your customers, and drive up sales. But social media blunders can have a catastrophic effect, and just one mishap can alienate large chunks of your followers and put a dent in your reputation, which translates to lower sales that hurt your bottom line. So, what can you do to ensure that you avoid costly blunders and do not alienate anyone on social media? Be sure to keep the following do’s and don’ts in mind.
Active social media is a kind of social media engagement that makes use of a dynamic and interactive approach to engagement with customers. Direct messaging is a specific kind of active engagement on social media in which a brand uses a social media site’s direct messaging capabilities to reach out to people online. Today, Instagram, Twitter, and Facebook all allow brands to direct message customers. All in all, the popularity of direct message marketing is growing. If your brand isn’t already in on the action, it is probably time to start thinking about it.
When you are out establishing a business and building a brand identity, one of the first things you need to think about is developing and distributing branded materials. When well executed, branded materials are a powerful form of marketing and a key way of building brand visibility and recognition among your target audience, so it is crucial to get things right. Your brand materials absolutely need to reflect your brand’s core identity, purpose, and message right down to the smallest details.
Pinterest isn’t just a place to plan out your imaginary wedding or dream wardrobe. Yes, it is great for those purposes, but it is also proving to be one of the most effective sales channels for B2C companies.Since launching in 2008, the visual social network has grown to over 110 million monthly active users. But, what is perhaps more impressive is the way in which users interact with Pinterest content. It is different from any other social channel.