A well-planned, well-executed social media marketing campaign can work wonders for your brand, helping to boost brand visibility, facilitate meaningful engagement between your brand and your customers, and drive up sales. But social media blunders can have a catastrophic effect, and just one mishap can alienate large chunks of your followers and put a dent in your reputation, which translates to lower sales that hurt your bottom line. So, what can you do to ensure that you avoid costly blunders and do not alienate anyone on social media? Be sure to keep the following do’s and don’ts in mind.
Pinterest isn’t just a place to plan out your imaginary wedding or dream wardrobe. Yes, it is great for those purposes, but it is also proving to be one of the most effective sales channels for B2C companies.Since launching in 2008, the visual social network has grown to over 110 million monthly active users. But, what is perhaps more impressive is the way in which users interact with Pinterest content. It is different from any other social channel.
Some businesses will use traditional advertising as the default method to market their product to consumers. Although ads can be an effective way to raise awareness about your newly launched business and product or service offerings, it is not always the most suitable option. It is the norm for people to research products online before buying.
Everyone knows Instagram as the photo-sharing social network. But Instagram has also been a video-sharing platform since June of 2013. Adding video proved so popular for Instagram, more than 5 million videos were uploaded in the first 24 hours.
And that was 2013.
It’s now 2017.
If you’re not posting videos on Instagram in addition to photos, you are missing out on a huge opportunity. Instagram videos gives you another way to interact with your audience, and offers them another avenue for potentially increased engagement with your brand. Not to mention, with the recent addition of Instagram Stories and Live in the past year (a big part of what pushed Instagram over the threshold of 500 million users), there are even more chances (and expectations) of moving pictures in addition to pictures on the photo-sharing network
When you look at the people who are absolutely killing it on Instagram, it can seem like maintaining a successful presence on the picture-focused social platform can be like a full-time job. You don’t have to punch into your smartphone at 9 and out at 5 every day just to have a great Instagram account, though.
You’ve probably heard the expression, “work smarter not harder.” Well, one area where you can work smarter is in the selection and curation of content you are posting. By posting better, more creative, and more captivating content you can increase engagement, sharing, and your number of followers too.
When it comes to social media, more is better, right? Wrong. Many brands make the unfortunate assumption that they absolutely need to be on every social media platform out there in order to maximize the impact of their social media strategy. To put it simply, this is a waste of time, energy, and resources. Instead of aimlessly tossing content out onto random platforms, you need to get your content in front of the people who matter most: your target customers. That means you need to choose the right social media platforms.