social media

Engaging your audience through video

Engaging your audience through video

When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!

We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%. 

8 Restaurant Marketing Tips

8 Restaurant Marketing Tips

There is no denying it we are living in the age of foodies. Studies have shown that the average Millennial eats out five times per week, giving restaurants a huge opportunity to promote and drive their business. As a restaurant owner, you have a lot on your plate. We’re sharing some inside tips and strategies that can boost your customer reach. 

Chatbots are on the Rise: How Do They Compare to Email Marketing

Chatbots are on the Rise: How Do They Compare to Email Marketing

Figuring out the best marketing solution for your company is overwhelming.  Tons of terms are thrown around like automation, funnels, bots, conversion, and more.  What does this all mean?Building an email list and automating an email strategy is all the buzz right now.  However, Facebook Messenger is on the horizon. Choosing the right solution for your company is definitely a head scratcher.  We’re here to help! Both email and Facebook Messenger marketing have their pros and cons.  We created a list to figure out which advantages work best for your business.

7 Ways You’re Annoying Your Customers On Social Media

7 Ways You’re Annoying Your Customers On Social Media

Social media interaction is a critical component in all aspects of your business. Whether you’re a restaurant responding to a comment on Instagram or a remote IT company utilizing Facebook to discover new clients, it’s important to use social media to its fullest potential. There’s a certain social media etiquette that you should follow in order to be successful on these platforms. Part of this etiquette means providing engaging content, keeping a consistent brand voice, and interacting with your followers (AKA your potential customers) in a way that keeps them coming back for more.

How to protect your brand from identity theft online

How to protect your brand from identity theft online

Chinatown in New York City is laden with designer knock off handbags, sunglasses, and whatever else your heart desires.  The price tag is very appealing.  Not everyone can afford a Kate Spade purse or Prada sunglasses, so we settle for Cate Spade and Prado. We never think twice about how these knockoffs affect the companies where the originals are made.  Consider this; the same thing is happening online.  People are creating websites similar to yours that could hurt your business' reputation.

The Complete Guide to Social Media Images and Graphics

The Complete Guide to Social Media  Images and Graphics

People respond to visuals. The graphics that you use in your marketing and on social media platforms has a huge influence on how people perceive your brand. With the right images, you could boost the ROI and engagement of your digital efforts.

Ways to Narrow Down Your Social Media Platform Options

Ways to Narrow Down Your Social Media Platform Options

When it comes to social media, more is better, right? Wrong. Many brands make the unfortunate assumption that they absolutely need to be on every social media platform out there in order to maximize the impact of their social media strategy. To put it simply, this is a waste of time, energy, and resources. Instead of aimlessly tossing content out onto random platforms, you need to get your content in front of the people who matter most: your target customers. That means you need to choose the right social media platforms.

Ways to Affordably Market Your Restaurant

Ways to Affordably Market Your Restaurant

There is no denying it: In order to succeed, restaurants need to a marketing plan. In order to get people through your doors, at your tables, and eating your food, you need to market your restaurant to the surrounding community to make people aware that you even exist and that your food is worth trying.

One of the most competitive markets to be in is the food business. Because of this, how a restaurant markets itself can be the difference between success and failure,” AJ Agrawal explained in Forbes. “You might have the greatest-tasting food in the world, but if you’re not actively marketing your product in the correct way, you simply won’t make it in the food industry. Restaurants need to market themselves to be accessible and appealing to an ever-growing consumer base that prioritizes efficiency, creativity, and competitive pricing.”

What You Need To Know About Generation Z

What You Need To Know About Generation Z

There is group of people in the United States that is over 23 million strong and growing. By 2020, they will account for somewhere between one-third and 40% of U.S. population, and will be the fastest growing generation in both the workplace and the marketplace. Even now, they already contribute more than $44 billion to the economy.

And most of them have yet to even graduate high school.

I’m not talking about Millennials. I’m talking about Generation Z.

How to Take Advantage of Live Streaming for Your Business

How to Take Advantage of Live Streaming for Your Business

Video is huge right now. The average internet user is exposed to around 32 videos per month, and a full third of all time spent online is now spent watching video.

We’ve talked before about video, and how it has increasingly become crucial to include video as part of your overall content strategy. This is particularly true when it comes to increasing engagement, as 75% of online video viewers interact with a video ad in a given month, and 92% of mobile video consumers share videos with others.

Ways to Drive Tourists into Your Local Business

Ways to Drive Tourists into Your Local Business

Tourism is one of the largest industries in the United States, contributing $1.47 trillion to the GDP in 2014, a number that is expected to grow to more than 2.5 trillion by 2025. Both domestic tourists and international tourists are driving this trend. In fact, the U.S. is second only to France in the number of tourists that it receives each year, and tourists spend more money in the U.S. than in any other country. According to the US Travel Association, tourists in the country spend an average of $2.6 billion a day, or $30,033 every second. Tourism in the U.S. peaks in the summer, as international and domestic travelers alike take advantage of the warm weather and sunshine to explore new places, from some of the U.S.’s biggest cities to the remote corners of its national parks.

How to Grow Your Social Media Audience

How to Grow Your Social Media Audience

Growing your audience on social media can be a daunting challenge. But for those who succeed, the rewards are real – including increased brand visibility and more sales. By employing the right social tactics to deliver content that correlates with what people want, you can grow your social media following in a cost-effective way that doesn’t alienate or annoy your followers. To put your brand on the path to social media success, be sure to keep the following tips and tricks in mind.