small business growth

Metrics Small Businesses Should Track Part 0.1

Metrics Small Businesses Should Track Part 0.1

How much money and opportunity are you losing by not measuring your metrics? That’s the question you should be asking yourself if you’re a small business owner.

A massive new industry has arisen around data gathering, tracking and measurement. New tools have been developed aimed at making analytics for small business owners a snap.

But how and what should you be measuring for your small business? Let’s dive in.

How A Small Business Can Benefit From Having A Mentor

How A Small Business Can Benefit From Having A Mentor

Starting a small business is hard. Keeping that business going is even harder. It can feel like an endless wave of decision-making, strategizing, and to-do lists that only seem to get longer. Fortunately, you’re probably not the first person to start the kind of business that you’re running. And even if you are, you certainly aren’t the first person to call themselves “entrepreneur” and dive into the start-up deep-end. That means you don’t have to go in it alone. There are people you can turn to for advice, support, or even just a kindred spirit to talk to. These people are called mentors.

Prepare Your Small Business for Cyber Monday

Prepare Your Small Business for Cyber Monday

Black Friday gets quite a lot of attention as the biggest retail day of the year. But believe it or not, Cyber Monday now surpasses Black Friday as one of the biggest retail days of the year. In 2016, the National Retail Federation reported that 108.5 million customers made purchases electronically over the Thanksgiving period – around 10 million more than made purchases at brick-and-mortar stores. Last year’s Cyber Monday, consumers had spent a staggering $540 million by just 10:00 a.m. In total, the day brought in $345 billion in sales, making it the biggest day in history for ecommerce.

Empowering Your Team for Success

Empowering Your Team for Success

When an employee struggles to make eye contact with the rest of the team at weekly team meetings or is too timid to speak up in company brainstorm sessions in spite of showing great promise, the root cause of the problem is often a lack of empowerment. Put simply, when an employee doesn’t feel empowered, he or she can’t perform their role to the best of their ability. Not only are they not gaining skills and experiences as quickly as they could be, but they’re unlikely to be top performers or take the initiative required to really drive your organization to a new level of success.

Importance of Determining Your Target Audience

Importance of Determining Your Target Audience

When establishing a business, entrepreneurs often believe that the whole world will want the product or service that their organization is selling. They’re reluctant to narrow their focus on any one group of people, worrying that this process might “limit” their options and sales potential. However, the reality couldn’t be further from the truth.

No matter how entrepreneurs might want to spin it, the harsh truth is that not everyone is your target customer. Inevitably, not everyone will be interested in the product or service your business is selling, and any thinking to the contrary isn’t just delusional. It could actually be damaging. Failure to hone in on and correctly target your target demographic won’t help you to keep your options open; it will just hurt your business by spreading your marketing resources too thin.

Positive Effects of Collaboration in Small Businesses

Positive Effects of Collaboration in Small Businesses

In today’s world, collaboration isn’t just a nice to have—it is key to ensuring your organization’s resilience and success. Collaboration can help your employees to come up with better ideas, lead to solutions for complex problems, boost organizational efficiency, and, ultimately, improve your bottom line.

In fact, according to a 2013 Aberdeen Next-Generation Communications (NGC) study examining the communication practices of over 125 organizations, the more an organization actively fosters collaboration, the more improvement it sees in key business indicators year on year. Robust communication in and between teams translated into a 16 percent year-on-year increase in customer retention, a 15 percent increase in employee productivity, and a 13 percent increase in employee satisfaction.

How to improve business for restaurant owners

How to improve business for restaurant owners

Your restaurant has been around for decades.  There are tons of memorabilia on the wall and grandpa is still in the back going through the books like he always has, but it's time for a change.  Customers want to come in to use their credit card or Apple pay, but you're stuck in the stone age.  So what's stopping you?  You're afraid that Grandpa is going to hate the new technology and your business will suffer during the integration of a new Point of Sales (POS) system.

Metrics Small Businesses Should Track Part 0.2

Metrics Small Businesses Should Track Part 0.2

In our last blog I explained the necessity of tracking metrics particularly when it comes to overall finances and conversions.

Today we’ll take a look at the importance of tracking Customer Acquisition Costs, Traffic Acquisition, Competition, Content, Customer Loyalty, Productivity and Mobile vs. Desktop metrics.

Growth Hacking: Is it for real and can your business do it?

Growth Hacking: Is it for real and can your business do it?

The world is moving at a faster pace than ever before. There’s same-day Amazon shipping and one hour or less alcohol delivery service. You can even get a chartered BLADE helicopter to the airport in NYC in under 20 minutes and hire a freelancer in seconds online.

Everyone is looking for new and innovative ways to be more efficient. To scale faster and smarter. To make more money and work less. In the past few years, growth hacking has arisen as a potential way to address all of those concerns.

Hiring a Marketing Agency Vs. In-House Marketer

Hiring a Marketing Agency Vs. In-House Marketer

Decisions, decisions. If you’re a small business owner, you already understand why you need to have a marketing budget. The confusing part is: who do you choose to manage it?

Some people say you should build an internal team. Other people say, “Hire us! Our whole agency can help you!”

While there are definitely scenarios and businesses that require an ongoing, internal team, here’s why we think agency marketing is usually better for small businesses.

10 Tips to Keep Entrepreneurs Pushing Forward

10 Tips to Keep Entrepreneurs Pushing Forward

There is no denying that the life of an entrepreneur is challenging. People starting and building a business have a lot to manage and even more to think about. How do you find the right team members that will understand what you are trying to accomplish and help take your business where you want it to go? What tools will keep you organized? Who is your target audience and is your marketing and overall business strategy customized toward them?

The Value of Networking

The Value of Networking

Networking is incredibly valuable, and there are plenty of great networking opportunities out there, from charity functions to LinkedIn groups to meet-ups to trade shows. To maximize the value and impact of your networking strategy, be sure to take a look at these do’s and don’ts.

DO get introductions from existing contacts. Think of the people you know that know your work and would likely recommend you to others. Then, reach out to them and ask for introductions to relevant contacts. This is a great way to expand your network, and some day that friend of a friend might come in handy. And make sure you return the favor!