Selling your products to a big box retail store can be an absolute game changer for a growing business. There’s a lot that companies have to accomplish, and some tough questions that have to be answered, before determining if you’re truly ready. But, once you’ve decided to take the leap and sell your wares to big box retail, that’s where the real work begins.
For retail companies, there exists a “holy grail” of growth and expansion, or rather, a holy grail category. A magical avenue that can take a business from middling to exploding. A way to put products at the fingertips of millions of customers all at once, all with an increased chance of sales. What is this wonderful world where retail dreams come true? Big. Box. Retail.
So you’ve invested in a great photographer, put a lot of hard work into a great shoot, and have made sure that your post-shoot editing is on point. But now what? Photography can be integrated into a number of different facets of your marketing strategy, from social media to website graphics to product listings to blog posts. But believe it or not, many brands invest in great photography without an effective plan in place to ensure that that high-quality photography is put to good use. To maximize your ROI when it comes to great photographs, be sure to check out the following tips.