It’s no secret that in today’s world digital, marketing is becoming increasingly visually-oriented. In order to succeed, brands absolutely need stellar social media graphics, including infographics — photos and memes just to name a few. Research consistently shows that great visuals on social media sites like Facebook and Twitter increase engagement, improve brand recognition, and drive traffic. Of course, creating great graphics for social media is easier said than done. How can you be sure to create effective social media graphics? The key is to keep the following tips in mind.
Lifestyle photography has become more popular as an advertising vehicle in recent years. It has also sparked some disagreement about how “lifestyle” should be defined, and what actually qualifies. Generally, lifestyle photography is more of a documentary style of photography, capturing and showcasing moments of life and the real world. Some photographers take a fairly narrow definition, and only qualify a photo as being truly “lifestyle” if it is actually capturing a real, non-staged moment in the real lives of real people in the real world. Others define lifestyle more broadly, including anything that showcases what appears to be a moment in the real world. No matter how you define it (we’re going broad for our purposes), the idea behind lifestyle photography is to capture an image that tells a story.
So you’ve invested in a great photographer, put a lot of hard work into a great shoot, and have made sure that your post-shoot editing is on point. But now what? Photography can be integrated into a number of different facets of your marketing strategy, from social media to website graphics to product listings to blog posts. But believe it or not, many brands invest in great photography without an effective plan in place to ensure that that high-quality photography is put to good use. To maximize your ROI when it comes to great photographs, be sure to check out the following tips.
Whether you tend toward videography or photography for website imagery, quality production value is obviously key. When using graphics to seek conversions, however, there are a few more factors you’re going to want to consider.
Visuals are by far the most compelling aspect of a website. Video already makes up 50% of the digital landscape and is set to reach almost 80% by 2018 . . .
Photo editing software like Photoshop and Lightroom are incredible and powerful tools for altering, adjusting and putting the finishing touches on your digital photography. But in the words of Uncle Ben (Yes, from Spider-man. I know. Nerd.), “With great power, comes great responsibility.”
It might be weird to think of using a piece of graphics software “irresponsibly.” After all, aren’t we talking about something subjective here? The programmers put all of those features in there for a reason, didn’t they?
Running your own small business and online store usually translates to doing everything you can on your own, as cheaply as possible, and with the least amount of hassle. So when it comes to product photos, there’s a decent chance that hiring a professional photographer for every shot you will need isn't in the budget, and neither is investing in an expensive DSLR camera – let alone figuring out how to use it.
Product photography is one of the most significant indicators of an online store’s professionalism and legitimacy in the eyes of consumers. Great product photos can separate you from the pack and make even the smallest business competitive with the biggest brands. At the same time, poor product photos can have a severe negative impact on whether your site’s visitors are converting to sales.
Just as with most professions and hobbies, the tools you have in your toolbox can make or break your day. In photography your toolbox is typically your camera bag. The tools in that bag can range from batteries and memory cards to camera bodies and lenses. We’ve tested a lot of gear over the years so we decided to made a list of items we think every photographer should have with them at all times. This list should apply to all types of photographers regardless of skill level. We’ll leave out the obvious items like cameras and lenses and focus more on accessories and add-ons.
Have you noticed that you receive the most support from those you know and trust? This translates into your website too. Your new website or website redesign needs to catch people’s eye and have a familiar feel so that people buy into what your company is about. Let them know that they can trust your brand and the experience they will have with you. Here are some tips to build the foundation of your website and use best build practices to bring in that human component and the personality that people will connect with. Let’s review some of the components that make up a great website.
We love action sports, and we jump at the opportunity to take pictures of anything that involves racing, competition, or an adrenaline rush. The definition of action sports is very broad these days, encompassing a wide variety of sports that usually involve a high level of skill and at times, danger. Dirt bikes, bicycles, skateboards, snowboards, race cars, the list goes on. If it goes fast – we’re into it.