messaging

Design Landing Pages That Get Conversions

Design Landing Pages That Get Conversions

If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.

A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.

The Importance of Calls to Action

The Importance of Calls to Action

A call to action, or CTA, is a text or graphic that encourages a user to take a particular action on your website. It entails appealing to your users in a way that compels them to take an action in response. That action might be signing up to your monthly newsletter, downloading a whitepaper, subscribing to a free trial, sharing a particular post, or purchasing a product. No matter the specific action that you want your user to take, CTAs are key to generating sales leads and, ultimately, boosting your bottom line. Let’s take a look at the specifics of why CTAs are so crucial to the overall success of your marketing campaigns.