marketing trends

How Marketing Can Shape the Style of an Entire Industry

How Marketing Can Shape the Style of an Entire Industry

The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.

Social Media Trends You Shouldn’t Ignore Part 0.1

Social Media Trends You Shouldn’t Ignore Part 0.1

It’s a a huge year for the professional social media marketer, let alone for the business owner of a B2B or B2C company who is just trying to stay afloat amidst the ocean of inundating social media trends.

Whew! If you thought that sentence was a bit of a traffic-jam, there’s a good chance you also feel that way about the mass amount of options and trends pummeling social media.

If we’re being honest, very few of us have a hang on this whole “social media marketing” thing. Unfortunately, by the time we figure out how to work one trend, another trend is on the rise. You might be wondering, how do I stay abreast of the trends and learn to optimize my time, energy and resources?

Live Streaming and Other Modern Marketing Trends

Live Streaming and Other Modern Marketing Trends

If you have a computer anywhere near wifi or own a smartphone, you are no stranger to the world of modern advertisement. Chances are you can’t even watch a music video on YouTube without streaming an ad (that may or may not have allowed you to opt out of watching it).

Modern advertisement is a killer force, bringing in a whopping $67 billion a year. It’s giving traditional advertisement, such as tv and radio, a run for its money. And here’s the kicker: it’s not stopping.

40 Marketing Statistics You Need to Know

40 Marketing Statistics You Need to Know

There’s nothing quite like straight-up statistics to teach you everything you need to know about marketing and fast.

My advice? Set aside whatever book you’re reading by the latest marketing guru for just a minute and take a peek at these mind-blowing stats that we’ve gathered into this blog post for you.

Questions You Should Ask Yourself When Starting a Business Stage 1: Testing Your Idea

Questions You Should Ask Yourself When Starting a Business  Stage 1: Testing Your Idea

You may think that you have the next billion dollar idea or the solution to a serious, widespread problem. However, deciding to start a business is a huge undertaking. Statistically, only 10% of new businesses survive after the first year. What separates the minority of businesses from the rest? There are many different reasons, but often, it is because they didn’t know or ask the right questions before deciding to dive in.

6 Reasons Your Company Needs a Brand Video

6 Reasons Your Company Needs a Brand Video

“Tell me and I forget, teach me and I may remember, involve me and I learn.” -Ben Franklin

America’s fascination with video is an undying love story.

By 2019, more than 80% of all web traffic will be video. Let that digest for a second. No matter what category of industry your website falls into, 80% of your customers’ time spent online will be video-based.

What Customers Really Want

What Customers Really Want

The Ultimate Guide to Customer Desires and Expectations

Business success is about more than just attracting customers and making the sale—these days, it’s also essential to hang on to the business you’ve already attracted by forming strong connections with your repeat customers. With so many options available to the modern consumer, businesses are faced with a major challenge: to stand out as a company the public can trust, prompting them to return to it while facing an endless barrage of promotions and online campaigns from competing companies.

Trends to Watch that Should inform Your Marketing

Trends to Watch that Should inform Your Marketing

The world of marketing is constantly shifting. To ensure that the efficacy of your marketing strategy is on target and achieve ultimate success, it is important to stay on top of all the latest trends. When it comes to how people want to get information, the following trends should be informing your marketing strategy this year.

The Value of a Great E-Book

The Value of a Great E-Book

Well-written, compelling e-books can be an integral component of an inbound marketing strategy. When they serve as gated content (in other words, content that an individual must provide an email address or other contact information to gain access to), e-books can be a powerful incentive to entice new subscribers, whether you want people to sign up for your email mailing list or subscribe to your blog. Moreover, beyond the immediate value of leverage e-books to accrue more subscribers, this type of content can also help enhance the reputability of your brand, helping you situate your business as knowledgeable and boosting its credibility and authority.

Should Your Business Be Using Snapchat?

Should Your Business Be Using Snapchat?

A few years ago, some marketers and businesses may have written Snapchat off as too immature and unfocused to be considered a viable platform. When it launched in 2011, many viewed it as a passing fad. Yet, six years later, it’s still here and going strong.

In the past year alone, it grew by 27% with more than one in five Americans using the app. It has even generated some interest from our 10twelve client base.

The Power of User-Generated Content and How to Get It

The Power of User-Generated Content and How to Get It

The average person isn’t just consuming content. They are creating and sharing it at a rapidly growing rate. Every month, the average Facebook user will create 90 pieces of content a month. Over 500 million tweets are sent every day, and around 3.7 blogs are posted.

People post over 95 million photos and videos per day to Instagram, which could also explain why Instagram recently rolled out a feature to upload up to 10 photos and videos in one post.