marketing tools

Get the Most Out of Your Inbound Marketing & Lead Generation

Get the Most Out of Your Inbound Marketing & Lead Generation

Isn’t acquiring a new customer a lot easier and more enjoyable if they are already interested in or in the market for your product or service? No one honestly enjoys sending out annoying cold calls or emails, especially when those methods of hard selling are no longer effective for today’s consumers.

What to Write? - How to Find Topics to Write About

What to Write? - How to Find Topics to Write About

You already know that you’re supposed to write content for your blogs, but knowing what to write is the tricky part.

Before you feel like banging your head against the wall, take a look at some of these nifty ideas to help you collect some great content ideas.

7 Outside the Box Marketing Ideas to Grow Your Business

7 Outside the Box Marketing Ideas to Grow Your Business

You’re blog subscribers are increasing by the day, your social media stats are killing it, and your content marketing strategy is kick ass too, but you still aren’t seeing the marketing results that you have planned for. (Sound familiar?) Perhaps you’re in need of something different – Something outside the box. We’ve rounded up 7 creative marketing ideas to amp up your marketing and provide you the ROI you are looking for. Every business is different, which means there’s no one size fits all, but these tips can be adapted to fit your specific needs. So stop asking yourself “what else can I do?” and without further ado, let’s look outside the box...

40 Marketing Statistics You Need to Know

40 Marketing Statistics You Need to Know

There’s nothing quite like straight-up statistics to teach you everything you need to know about marketing and fast.

My advice? Set aside whatever book you’re reading by the latest marketing guru for just a minute and take a peek at these mind-blowing stats that we’ve gathered into this blog post for you.

How Important Is Facebook Live?

How Important Is Facebook Live?

In 2016, Facebook joined the ranks of the ever-growing number of social media sites that offer live video streaming, and the feature is quickly growing in popularity. Facebook itself is pretty invested in growing Facebook life, which Zuckerberg reportedly views as key to the next phase of the social media giant’s growth. Live video gives users a new way to interact with one another and, perhaps most pertinently, it gives brands a new way to interact with their customers, meaning it has the potential to totally change the relationship between digital marketing and social media.

However, with that being said, Facebook Live is still quite new. It can be hard for marketers to know how much time, energy, and resources they should be devoting to Facebook live, particularly when there are so many other digital marketing activities to engage in. So, just how important is Facebook live? We’re here to break down everything you need to know about this new social media tool.

Ways to Affordably Market Your Restaurant

Ways to Affordably Market Your Restaurant

There is no denying it: In order to succeed, restaurants need to a marketing plan. In order to get people through your doors, at your tables, and eating your food, you need to market your restaurant to the surrounding community to make people aware that you even exist and that your food is worth trying.

One of the most competitive markets to be in is the food business. Because of this, how a restaurant markets itself can be the difference between success and failure,” AJ Agrawal explained in Forbes. “You might have the greatest-tasting food in the world, but if you’re not actively marketing your product in the correct way, you simply won’t make it in the food industry. Restaurants need to market themselves to be accessible and appealing to an ever-growing consumer base that prioritizes efficiency, creativity, and competitive pricing.”

6 Reasons Your Company Needs a Brand Video

6 Reasons Your Company Needs a Brand Video

“Tell me and I forget, teach me and I may remember, involve me and I learn.” -Ben Franklin

America’s fascination with video is an undying love story.

By 2019, more than 80% of all web traffic will be video. Let that digest for a second. No matter what category of industry your website falls into, 80% of your customers’ time spent online will be video-based.

Taking The Stress Out Of Social Media Sharing

Taking The Stress Out Of Social Media Sharing

One of the most difficult challenges of running a small business these days is managing your social media feeds. It’s not enough to just interact with followers, tweet about the blog post you just wrote, or remind people how great your products are all the time. You need to be providing a steady stream of good, valuable content.

Coming up with all of the content for your social media channels can be exhausting. Even if you are curating content from others, scouring the internet for good stuff to share with your audience can feel like a full time job. Fortunately, you don’t have to do all of the content-hunting work yourself. There are a ton of great tools and resources you can take advantage of that will help you maintain a consistent stream of high-quality social media posts.

Hiring a Marketing Agency Vs. In-House Marketer

Hiring a Marketing Agency Vs. In-House Marketer

Decisions, decisions. If you’re a small business owner, you already understand why you need to have a marketing budget. The confusing part is: who do you choose to manage it?

Some people say you should build an internal team. Other people say, “Hire us! Our whole agency can help you!”

While there are definitely scenarios and businesses that require an ongoing, internal team, here’s why we think agency marketing is usually better for small businesses.

Trends to Watch that Should inform Your Marketing

Trends to Watch that Should inform Your Marketing

The world of marketing is constantly shifting. To ensure that the efficacy of your marketing strategy is on target and achieve ultimate success, it is important to stay on top of all the latest trends. When it comes to how people want to get information, the following trends should be informing your marketing strategy this year.