The retail sporting goods market in the United States continues to grow and grow. Between 2009 and 2014, the industry grew from $38 billion to $44 billion. Moreover, it isn’t just the industry’s growth that makes it an incredible business opportunity; it’s also the impressive profit margins. Research shows that the sporting goods market has gross profit margins close to 40 percent.
Did you know that more than 500 million hours of video are watched on YouTube each and every day? Or that almost two-thirds of all Google searches feature video? Consumers increasingly value video content. If given a choice between learning about a product on a webpage via text or via video, an estimated 4 out of 5 would choose video. Just adding a video to marketing emails can drive up click-through rates by a staggering 300 percent, while embedding videos within landing pages can increase conversion rates by up to 80 percent.
The word “brand” is derived from an Old Norse term “brandr”, which means literally “to burn”. Cattle ranchers would burn marks into their livestock to signify ownership. Each brand mark was unique so that ranchers could identify their animals from other livestock if they were lost or stolen. In the same sense, a cattle rancher’s mark is similar to the logo of businesses today, it’s unique, recognizable and communicates ownership.
Trade shows are great opportunities to market and promote a business. And one of the best, most time-tested methods of executing that promotion is with the trade show giveaway. AKA promotional gifts. AKA swag.
Yes, the entire notion is something of a cliché, but some clichés exist for a reason. And you may be surprised to realize, trade show giveaways are not so different from a marketing strategy you are likely already implementing. Trade show giveaways are basically in-person content marketing.
The average person isn’t just consuming content. They are creating and sharing it at a rapidly growing rate. Every month, the average Facebook user will create 90 pieces of content a month. Over 500 million tweets are sent every day, and around 3.7 blogs are posted.
Most successful businesses know that the customer journey doesn’t start and end when someone makes a purchase. It begins long before then and will hopefully continue after that first purchase.
The customer experience has always played an important role in buying decisions. However, technology has created more touch points than ever before. Consumer attitudes have evolved. People demand a seamless and positive experience overall and are unlikely to buy from a business again if their experience didn’t meet expectations the first time.
Running a business is hard work. Can I get an amen? It shouldn’t be made harder by having to design a website, let alone strategize the marketing of that website.
If you’re like most business owners, you don’t know which shiny marketing agency you should start dishing out cash to. All you need is a website that works and a strategy to get customers there, but there aren’t very clear instructions on who to hire or who to avoid. Many agencies promise the world, and sadly, most of the time deliver much less.
We’ve all seen it. That image or infographic that shows an example of an A/B test where some enterprising marketer made a single change to a call-to-action button which made all the difference. They changed the color. Size, placement, text, function – everything else about the button remained the same. But the color went from green… to red. And conversions increased by more than 20%.
Today, we spend a majority of our life online, and what do we do? According to recent statistics, we watch video. In fact, watching video accounts for one-third of all online activity. In the United States, adults spend an average of 5 hours and 31 minutes viewing videos every day, based on a recent report from eMarketer.
People engage with video more than any other content. Businesses with video garner 41% more website visitor traffic than those without.
Restaurant owners and managers have a lot on their plates. Between hiring dining staff and chefs, ordering supplies and crafting menus, social media management can get lost in the mix. However, it can be the key to engaging with your patrons and getting more through the door.
In the past few years, social media has become even more important to small businesses and restaurants. According to the National Restaurant Association (NRA), 50% of casual and fine dining and 40% of family dining restaurants planned to increase their social media marketing efforts in 2015. It is often more affordable than traditional marketing outlets and can yield a greater return on investment by attracting new and engaging repeat patrons.
Think about the biggest and most well-known brands in our history. How have business giants like Starbucks, McDonald’s, Apple, Coca-Cola and Disney maintained their success? They all cultivated a powerful brand─and have made consistency a priority.
Consistency is king. Without it, your business will struggle to attract new customers and cultivate long-lasting relationships. With it, you can build trust, customer loyalty, and a successful and sustainable company.