marketing resources

Why Your Business Should Use a Marketing Agency

Why Your Business Should Use a Marketing Agency

Today, there are many independent-thinking entrepreneurs. We like to think we can do everything from the dreaming up of an idea to launching the idea all the way to selling it. It is natural, then, that many entrepreneurs are entrenched with DIY (Do-It-Yourself): an ethic which is defined as the self-sufficiency of accomplishing tasks without paid specialists.

As an entrepreneur who used to suffer from this precise affliction, I can attest to the fact that an individual can, with enough time and resourcefulness, seek out the knowledge required to complete any given task.

40 Marketing Statistics You Need to Know

40 Marketing Statistics You Need to Know

There’s nothing quite like straight-up statistics to teach you everything you need to know about marketing and fast.

My advice? Set aside whatever book you’re reading by the latest marketing guru for just a minute and take a peek at these mind-blowing stats that we’ve gathered into this blog post for you.

Ways to Narrow Down Your Social Media Platform Options

Ways to Narrow Down Your Social Media Platform Options

When it comes to social media, more is better, right? Wrong. Many brands make the unfortunate assumption that they absolutely need to be on every social media platform out there in order to maximize the impact of their social media strategy. To put it simply, this is a waste of time, energy, and resources. Instead of aimlessly tossing content out onto random platforms, you need to get your content in front of the people who matter most: your target customers. That means you need to choose the right social media platforms.