marketing metrics

Metrics Small Businesses Should Track Part 0.1

Metrics Small Businesses Should Track Part 0.1

How much money and opportunity are you losing by not measuring your metrics? That’s the question you should be asking yourself if you’re a small business owner.

A massive new industry has arisen around data gathering, tracking and measurement. New tools have been developed aimed at making analytics for small business owners a snap.

But how and what should you be measuring for your small business? Let’s dive in.

Metrics Small Businesses Should Track Part 0.2

Metrics Small Businesses Should Track Part 0.2

In our last blog I explained the necessity of tracking metrics particularly when it comes to overall finances and conversions.

Today we’ll take a look at the importance of tracking Customer Acquisition Costs, Traffic Acquisition, Competition, Content, Customer Loyalty, Productivity and Mobile vs. Desktop metrics.

What Your Audience Requires From Your Website

What Your Audience Requires From Your Website

Bells and whistles don't make happy website audiences. So what does? To sum it up with one word: content.

If that sounds vague, don’t stress your pretty little head, because in this blog we’re getting incredibly specific on tips you can apply hardcore to targeting, attracting and keeping your audience.

New Google Consumer Survey Tools

New Google Consumer Survey Tools

Recently, Google took a big step into the world of market research with the additions of Google Surveys and Google Surveys 360 to their arsenal of Google Analytics tools.

While Google has had a version of a survey tool around since 2012 known as Google Consumer Surveys, the recent revamp both streamlines and turbo charges companies’ abilities to conduct surveys quickly and effectively.

Actionable Changes For Your Site Based On Analytics Data

Actionable Changes For Your Site Based On Analytics Data

Website analytics can be a very powerful tool. Measuring things like page views, bounce rates, site searches, etc. can paint an incredible picture of user behavior on your website. This kind of information can really empower you to make changes to your site for the better, and help you to create the best and most streamlined experience for your users.

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

SEO is all about driving traffic to your website. But what about once visitors get to your site? Traffic is great, and is an important piece of a successful internet strategy, but on its own it isn’t enough. The mere presence of visitors on your website doesn’t necessarily lead to customers, engagement or sales. This is where Conversion Rate Optimization comes in.