Isn’t acquiring a new customer a lot easier and more enjoyable if they are already interested in or in the market for your product or service? No one honestly enjoys sending out annoying cold calls or emails, especially when those methods of hard selling are no longer effective for today’s consumers.
Starting a business is a serious undertaking. If you have viewed our previous blogs on testing your idea and making it official, you may know that you have a viable company. You may have all the legal requirements and paperwork that says you are an official, real-life business. However, your work is far from done.
One of the most difficult challenges for entrepreneurs and business owners is how to monetize and generate revenue on a consistent basis.
It can take years to transform your idea into reality, and even longer until you start to generate considerable profit. To get started, ask these questions:
It is an indisputable fact. People hate pop-up ads. According to research from the Nielsen Norman Group, when users were asked how various forms of advertising affected their web experience, 95% of people rated pop-up ads “negatively” or “very negatively.” Ethan Zuckerman, the guy who invented the pop-up ad in the late 90s, has even publicly apologized for inflicting this horror upon the world. (Note: In what has to be the height of irony, if you click on that link you will be greeted with a pop-up ad.)
The life of a business owner is a busy one. You may be running around filling orders, hiring and training employees, providing customer service, and meeting with investors, buyers or partners all in one day.
When there are thousands of items on your to-do list, it can seem like marketing is a low priority task. You may tell yourself that you’ll get around to it “someday”. In reality, if you think of it as a “someday” task, you will never address it. Without a solid marketing strategy, your business won’t survive.
We’ve said it before, and we’ll say it again: attempting to market to everyone is essentially the same as marketing to no one at all. With a variety of products and services flooding the market—and with a market that is vastly more accessible to consumers than ever before—establishing a target demographic is necessary if a company hopes to remain competitive.
A few years ago, some marketers and businesses may have written Snapchat off as too immature and unfocused to be considered a viable platform. When it launched in 2011, many viewed it as a passing fad. Yet, six years later, it’s still here and going strong.
In the past year alone, it grew by 27% with more than one in five Americans using the app. It has even generated some interest from our 10twelve client base.
The average person isn’t just consuming content. They are creating and sharing it at a rapidly growing rate. Every month, the average Facebook user will create 90 pieces of content a month. Over 500 million tweets are sent every day, and around 3.7 blogs are posted.
Most successful businesses know that the customer journey doesn’t start and end when someone makes a purchase. It begins long before then and will hopefully continue after that first purchase.
The customer experience has always played an important role in buying decisions. However, technology has created more touch points than ever before. Consumer attitudes have evolved. People demand a seamless and positive experience overall and are unlikely to buy from a business again if their experience didn’t meet expectations the first time.
As of September, 2016, the amount of businesses advertising on Facebook reached over 4 million. While this represents a small percentage of the 60 million businesses who possess active Pages on Facebook, the upward trend is proof that the advertising works. In order to stay competitive within the social media market, those who haven’t yet jumped on the Facebook marketing bandwagon are going to need to climb aboard.