marketing

Get the Most Out of Your Inbound Marketing & Lead Generation

Get the Most Out of Your Inbound Marketing & Lead Generation

Isn’t acquiring a new customer a lot easier and more enjoyable if they are already interested in or in the market for your product or service? No one honestly enjoys sending out annoying cold calls or emails, especially when those methods of hard selling are no longer effective for today’s consumers.

Questions You Should Ask Yourself When Starting a Business Part 3: Gaining Traction

Questions You Should Ask Yourself When Starting a Business Part 3: Gaining Traction

Starting a business is a serious undertaking. If you have viewed our previous blogs on testing your idea and making it official, you may know that you have a viable company. You may have all the legal requirements and paperwork that says you are an official, real-life business. However, your work is far from done.

One of the most difficult challenges for entrepreneurs and business owners is how to monetize and generate revenue on a consistent basis.

It can take years to transform your idea into reality, and even longer until you start to generate considerable profit. To get started, ask these questions:

What to Write? - How to Find Topics to Write About

What to Write? - How to Find Topics to Write About

You already know that you’re supposed to write content for your blogs, but knowing what to write is the tricky part.

Before you feel like banging your head against the wall, take a look at some of these nifty ideas to help you collect some great content ideas.

Seriously, Knock It Off With The Pop-Up Ads

Seriously, Knock It Off With The Pop-Up Ads

It is an indisputable fact. People hate pop-up ads. According to research from the Nielsen Norman Group, when users were asked how various forms of advertising affected their web experience, 95% of people rated pop-up ads “negatively” or “very negatively.” Ethan Zuckerman, the guy who invented the pop-up ad in the late 90s, has even publicly apologized for inflicting this horror upon the world. (Note: In what has to be the height of irony, if you click on that link you will be greeted with a pop-up ad.)

How Your Lack of Marketing Strategy Can Hurt Your Business

How Your Lack of Marketing Strategy Can Hurt Your Business

The life of a business owner is a busy one. You may be running around filling orders, hiring and training employees, providing customer service, and meeting with investors, buyers or partners all in one day.

When there are thousands of items on your to-do list, it can seem like marketing is a low priority task. You may tell yourself that you’ll get around to it “someday”. In reality, if you think of it as a “someday” task, you will never address it. Without a solid marketing strategy, your business won’t survive.

How To Target Your Customers Without Them Feeling Overly Targeted

How To Target Your Customers Without Them Feeling Overly Targeted

Customer targeting. Figuring out who your customers are and what the best way is to reach them. It is basically a marketing must these days.

Targeting has some mixed associations attached to it, though. The word “targeting” conjurs images of bullseyes and crosshairs – zeroing in like a sniper.

Establishing Your Target Audience and Making It Count

Establishing Your Target Audience and Making It Count

We’ve said it before, and we’ll say it again: attempting to market to everyone is essentially the same as marketing to no one at all. With a variety of products and services flooding the market—and with a market that is vastly more accessible to consumers than ever before—establishing a target demographic is necessary if a company hopes to remain competitive.

Should Your Business Be Using Snapchat?

Should Your Business Be Using Snapchat?

A few years ago, some marketers and businesses may have written Snapchat off as too immature and unfocused to be considered a viable platform. When it launched in 2011, many viewed it as a passing fad. Yet, six years later, it’s still here and going strong.

In the past year alone, it grew by 27% with more than one in five Americans using the app. It has even generated some interest from our 10twelve client base.

The Power of User-Generated Content and How to Get It

The Power of User-Generated Content and How to Get It

The average person isn’t just consuming content. They are creating and sharing it at a rapidly growing rate. Every month, the average Facebook user will create 90 pieces of content a month. Over 500 million tweets are sent every day, and around 3.7 blogs are posted.

People post over 95 million photos and videos per day to Instagram, which could also explain why Instagram recently rolled out a feature to upload up to 10 photos and videos in one post.

Customer Journey Mapping: Why Businesses Need Them

Customer Journey Mapping: Why Businesses Need Them

Most successful businesses know that the customer journey doesn’t start and end when someone makes a purchase. It begins long before then and will hopefully continue after that first purchase.

The customer experience has always played an important role in buying decisions. However, technology has created more touch points than ever before. Consumer attitudes have evolved. People demand a seamless and positive experience overall and are unlikely to buy from a business again if their experience didn’t meet expectations the first time.

Ecommerce Essentials for 2017

Ecommerce Essentials for 2017

There’s a lot more that goes into creating a successful online business than simply crafting brilliant content and incorporating a flexible, scalable foundation. These days, the market is as saturated as it gets, and experts predict that competition is only going to get fiercer in the coming years.

Facebook Promotion Statistics You Should Know

Facebook Promotion Statistics You Should Know

As of September, 2016, the amount of businesses advertising on Facebook reached over 4 million. While this represents a small percentage of the 60 million businesses who possess active Pages on Facebook, the upward trend is proof that the advertising works. In order to stay competitive within the social media market, those who haven’t yet jumped on the Facebook marketing bandwagon are going to need to climb aboard.