logos

Important Elements of Your Branding Guidelines

Important Elements of Your Branding Guidelines

“Does this fall in line with our brand image?” “Are these colors representing us correctly?” “Is this tagline consistent with our message?”

If this sounds like members of your business or team, you need a time-saving, energy-efficient, headache-reducing Brand Guide, or what is sometimes referred to as a Brand Bible.

Logo Design Trends of 2016 … and Beyond

Logo Design Trends of 2016 … and Beyond

A great logo is the calling card of the design world—it makes a statement about a business or product while incorporating the brand name you want people to remember. If it’s a spectacular example of logo innovation, it also represents what the company is all about while reflecting the look and feel of current design trends.

Why Spend Money On A Professional Designer

Why Spend Money On A Professional Designer

Here’s a fun fact. When big Hollywood movie studios set out to market their big summer blockbusters (and in fact, most of their movies these days) they’ll spend money equal to anywhere from 70% to 150% of that movie’s production budget on marketing and distribution. That means they are likely spending as much or more on the designs of their posters, print ads, billboards and banner ads as they are on casting Toms Cruise, Hanks or Hardy.

Up Your Personal Branding

Up Your Personal Branding

What could be more important than to market yourself? Businesses may come and go, but establishing a strong personal brand for yourself and strengthening the way that you market yourself will benefit you for your entire life. This is not only important when you are applying for a new job (although it is very important then), it is important whenever you meet a new contact. In this digital age, the first thing anyone does is "Google" you. By building your personal brand with a LinkedIn profile, personal website or portfolio, you will ensure that you stand out and avoid scrambling at the last minute. That being said, what can you do to up your branding game?

Protecting the Integrity of Your Logo and Brand

Protecting the Integrity of Your Logo and Brand

If you are a small start-up or nonprofit there is a good chance you don’t have a big in-house design and marketing team that is watching to insure that your brand and all of it’s element are being used correctly. We have been surprised because many of the medium-sized businesses that have been around for years and even many of the major brands we work with have no, or very small, design teams. If you happen to have a large army of marketing professionals, that’s awesome!

Elements Of Brand Identity

Elements Of Brand Identity

You may think that your company’s brand identity is synonymous with your logo. Wouldn’t that be nice? Everything anybody ever needs to know about the visual representation of your company all wrapped up in one nice little logo? Unfortunately, that’s not the world we live in. Your logo barely scratches the surface of your brand identity. So, we’re going to go beyond the logo and take a deep dive into branding...

5 things to consider when creating a logo

5 things to consider when creating a logo

In today’s world we experience branding in hundreds of ways. The commercials between our favorite shows, the box of cereal we pick up in the morning, the billboard we drive by on the way in to work and the ads that take up most of our Facebook feed. Strategic, strong, memorable company branding is essential to the success of your business.