Logos are a key component of branding. When designed well, a customer will immediately associate a logo with a given brand, boosting brand visibility and recognition. However, creating the perfect logo is easier said than done. To ensure you get it right, be sure to keep the following things in mind when designing your brand’s logo.
“Does this fall in line with our brand image?” “Are these colors representing us correctly?” “Is this tagline consistent with our message?”
If this sounds like members of your business or team, you need a time-saving, energy-efficient, headache-reducing Brand Guide, or what is sometimes referred to as a Brand Bible.
A great logo is the calling card of the design world—it makes a statement about a business or product while incorporating the brand name you want people to remember. If it’s a spectacular example of logo innovation, it also represents what the company is all about while reflecting the look and feel of current design trends.