When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.