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The Complete Guide to Social Media Images and Graphics

The Complete Guide to Social Media  Images and Graphics

People respond to visuals. The graphics that you use in your marketing and on social media platforms has a huge influence on how people perceive your brand. With the right images, you could boost the ROI and engagement of your digital efforts.

How To Step Up Your Instagram Game: Video

How To Step Up Your Instagram Game: Video

Everyone knows Instagram as the photo-sharing social network. But Instagram has also been a video-sharing platform since June of 2013. Adding video proved so popular for Instagram, more than 5 million videos were uploaded in the first 24 hours.

And that was 2013.

It’s now 2017.

If you’re not posting videos on Instagram in addition to photos, you are missing out on a huge opportunity. Instagram videos gives you another way to interact with your audience, and offers them another avenue for potentially increased engagement with your brand. Not to mention, with the recent addition of Instagram Stories and Live in the past year (a big part of what pushed Instagram over the threshold of 500 million users), there are even more chances (and expectations) of moving pictures in addition to pictures on the photo-sharing network

Social Media Trends You Shouldn’t Ignore Part 0.1

Social Media Trends You Shouldn’t Ignore Part 0.1

It’s a a huge year for the professional social media marketer, let alone for the business owner of a B2B or B2C company who is just trying to stay afloat amidst the ocean of inundating social media trends.

Whew! If you thought that sentence was a bit of a traffic-jam, there’s a good chance you also feel that way about the mass amount of options and trends pummeling social media.

If we’re being honest, very few of us have a hang on this whole “social media marketing” thing. Unfortunately, by the time we figure out how to work one trend, another trend is on the rise. You might be wondering, how do I stay abreast of the trends and learn to optimize my time, energy and resources?

How To Step Up Your Instagram Game: Style & Composition

How To Step Up Your Instagram Game: Style & Composition

When you look at the people who are absolutely killing it on Instagram, it can seem like maintaining a successful presence on the picture-focused social platform can be like a full-time job. You don’t have to punch into your smartphone at 9 and out at 5 every day just to have a great Instagram account, though.

You’ve probably heard the expression, “work smarter not harder.” Well, one area where you can work smarter is in the selection and curation of content you are posting. By posting better, more creative, and more captivating content you can increase engagement, sharing, and your number of followers too.

How To Step Up Your Instagram Game: Hashtags

How To Step Up Your Instagram Game: Hashtags

You probably know that Instagram is one of the biggest social media platforms in the U.S., with over 500 million users, and some of the highest levels of engagement, making it an incredibly effective way to reach your audience.

You know all of this.

Yet when it comes time to actually use Instagram, you can’t help but feel like your photos go unviewed, your captions go un-liked, and your hashtags go unsearched. So, while the benefits of Instagram may not be news to you, taking advantage of them remains somewhat elusive.

Top Business Photography Trends

Top Business Photography Trends

BBC Research indicates that the digital photography market is growing at 3.8% and its value is estimated to cross $100 billion in 2017.

The photography industry is changing rapidly alongside the industries of technology, marketing and design. As 2017 gets fully underway, get ready for lots of innovation within the photo industry.

Instagram and Its Effect on Consumers

Instagram and Its Effect on Consumers

Instagram now has over 500 million users. Over 40 billion photos have been shared on the platform since it launched in 2010. Every day, Instagram content gets a staggering 3.5 billion likes and 80 million shares. Considering that 60 percent of its users log in and scroll through their feeds daily — making it the second most engaged network after Facebook — Instagram is now an integral component of most brands’ social media marketing strategy.

Social Media Trends You Shouldn’t Ignore Part 1

Social Media Trends You Shouldn’t Ignore Part 1

It’s a a huge year for the professional social media marketer, let alone for the business owner of a B2B or B2C company who is just trying to stay afloat amidst the ocean of inundating social media trends.

Whew! If you thought that sentence was a bit of a traffic-jam, there’s a good chance you also feel that way about the mass amount of options and trends pummeling social media.

Popular Times to Post on Social Media

Popular Times to Post on Social Media

When you post on social media can have just as much as an impact on your engagement rates as what you post. Developing and implementing a comprehensive social media strategy takes time and resources, and it is important to make the most of it. By posting at the right times, you can actually maximize your ROI. So, when should you be posting on social media to maximize the efficacy of your strategy? While this will ultimately depend on your target audience and the platform you are using, there are a few general trends to keep in mind. Let’s take a look.

What You Need to Know About Kickstagram

What You Need to Know About Kickstagram

Building a large and highly active online community requires much more than simply posting interesting content. Social media is a two-way street. You can’t just broadcast messages to your audiences and expect to increase engagement and followers. You need to also interact with your audience and other users. That means that you’ll need to spend time manually searching for, liking, following, and commenting on relevant pages and posts. 

Hashtag DO’s and DON’Ts

Hashtag DO’s and DON’Ts

We’ve compiled a list of the top ten things to do and ten more you should try to avoid for your hashtag marketing strategy. Meta tagging with #hashtags was an early computer science technique to help classify digital database entries, but now you see them everywhere on FacebookTwitter, and Instagram. If you are an internet marketer or social media guru for your organization, check out our list of different ways to approach your #hashtags for your business or non-profit organization.

6 Instagram Marketing Tips and Strategies

6 Instagram Marketing Tips and Strategies

You might think of Instagram of that place where people share pictures of their food and their pets. But it is so much more than that.

Instagram now has over 500 million monthly active users, who share upwards of 95 million photos and videos every single day. 30% of internet users are now on Instagram, and the platform’s usage has doubled in the last two years.