fashion industry

The Athletic Apparel Industry and How to Enter It

The Athletic Apparel Industry and How to Enter It

There is no denying it: the athletic apparel market is one of the most lucrative apparel industries out there. Morgan Stanley predicted that the athletic apparel market will grow to an impressive $83 billion by 2020 – and just about everyone from Kanye West to Alexander Wang is clamoring to get in on the action.

How Marketing Can Shape the Style of an Entire Industry

How Marketing Can Shape the Style of an Entire Industry

The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.

How Marketing Can Shape the Style of an Entire Industry

How Marketing Can Shape the Style of an Entire Industry

The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.

7 Fashion Photography Trends

7 Fashion Photography Trends

We are visual creatures. By 2018, an estimated 84 percent of all communications will be visual. In 2016, video and images were the most engaging types of content on Facebook, according to Buzzsumo. Over 90 percent of information processed through the human brain is visual.

When we buy something online, the purchase is based almost completely on how it is portrayed in the photos. Knowing the latest fashion photography trends is just as important as knowing which accessories, colors and fashion styles are in season right now. It is critical to your bottomline to have photography that not only gives an accurate representation of your product, but tells a story that viewers can imagine in their own lives.

Marketing For The Fashion Industry

Marketing For The Fashion Industry

Companies in the fashion industry have a handful of unique challenges when it comes to marketing. For one, the industry is highly competitive. There are seemingly endless numbers of clothing companies both of the well-established variety as well as small start-ups, and everything in-between. Not only is there competition amongst brands, there is also a ton of content competition. It’s very hard to create unique, valuable content in an industry with armies of fashion bloggers, fashion photographers, and even well-established content creators like Vogue and Vanity Fair, that have been doing it with great success for a very long time.