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PPC Advertising: Which of These 5 Channels Is Right for You?

PPC Advertising: Which of These 5 Channels Is Right for You?

There are many reasons why businesses include pay-per-click (PPC) campaigns in their overall marketing and sales strategies. You may have a great product but need to increase your customer base. You may be launching a new service and need to boost awareness or you may be opening a new store location and want to connect with local customers.

The Complete Guide to Social Media Images and Graphics

The Complete Guide to Social Media  Images and Graphics

People respond to visuals. The graphics that you use in your marketing and on social media platforms has a huge influence on how people perceive your brand. With the right images, you could boost the ROI and engagement of your digital efforts.

Social Media Trends You Shouldn’t Ignore Part 2

Social Media Trends You Shouldn’t Ignore Part 2

In part one of this blog, we thoroughly uncovered some of the most important trends in social media, such as influencer marketing and data measurement. For the business owner who is serious about mastering the art of marketing via the social catalyst, this blog is about some of the more technical processes that can make your social media machine operate on smooth, highly-productive and efficient levels.