Every business aspires to generate more revenue and make more money. But what if there was no huge secret to earning more money to your business? What if with a few small tweaks, you could significantly boost revenue? Well, chances are you can. Believe it or not, lots of businesses inadvertently leave money on the table that could otherwise be picked up. To make sure your business isn’t leaving money on the table, be sure to keep the following in mind.
There are a lot of considerations and to-dos when you start your own business. You need to design a company logo, build a website, hire employees, file paperwork, in addition to a countless number of other critical tasks. As a business owner, there is no shortage of items on your to-do list. However, one important item that you cannot afford to overlook is transitioning to a professional email with a company domain.
To make it official--and if you want potential customers and clients to take you seriously--you need to set up a business email account. Having a professional email for your communications is just as, if not more important than having business cards or a LinkedIn.
When considering how and where to market your products, the main factor that springs to mind is ROI: how much am I going to have to invest, and what is the return on that investment likely to be? Business owners, however, often get skeptical when faced with costly marketing investments . . . and it’s not hard to see why. Investment capital is tangible—it has quantifiable value, and its loss is often felt deeply. Marketing efforts, on the other hand, can be illusory. Yes, they almost certainly make a difference, but how big a difference when it comes right down to public perception and the bottom line?