ecommerce websites

Website Mistakes That Are Driving Your Customers Away

Website Mistakes That Are Driving Your Customers Away

You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.

Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.

Why You Should Build Your Ecommerce Website on Shopify

Why You Should Build Your Ecommerce Website on Shopify

Ecommerce is booming. For the first time in history, consumers made more purchases online (51%) than in-store, according to a survey by comScore and UPS. In 2017, it is estimated that more than 55% of global Internet users will make a purchase online. Based on the projection, the percent is expected to grow steadily year over year.

A recent study by Deloitte revealed that most consumers have interacted with your business at multiple points digitally, before ever setting foot in-store. Close to 8 in 10 consumers (76%) interact with brands digitally before arriving at the store. When they do come to a physical location, they may have already decided which items they are going to purchase because of those digital interactions.

International eCommerce 0.1

International eCommerce 0.1

After ruling the eCommerce world for more than ten years, the United States is now the second largest eCommerce country in the world. Still an accomplishment, and still a world of opportunity.

Led by the online giants Amazon & eBay, the U.S. observes a healthy eCommerce growth in all sectors and boasts an annual $340 billion in online sales.

10 Awesome Apps for Your Shopify Store

10 Awesome Apps for Your Shopify Store

One of the things that sets Shopify apart in the world of ecommerce platforms is their vast offerings of apps in their built-in app store. Shopify apps extend the already robust functionality of the Shopify platform, adding additional flexibility and features to online stores. There are more than 1200 apps in the Shopify app store which allow store owners to add everything from customer reviews to advanced inventory management, to customer retargeting. And many of the best ones won’t cost you a dime.

Starting An Apparel Brand – Part 2: Where To Sell

Starting An Apparel Brand – Part 2: Where To Sell

One of the first decisions you have to make when launching an apparel company is where you are going to sell your products. Do you see yourself distributing your wares through your own independent retail boutique, providing customers with a high-end, hands-on, knowledgeable customer service experience? Maybe you are thinking bigger, and want to get seen by as many eyeballs as possible on the racks at Wal-Mart or even Macy’s? Or perhaps you want to be an entirely e-commerce operation, selling your products only online so as to keep costs at a minimum and the greatest amount of control?

B2B Ecommerce Trends and Statistics for 2017

B2B Ecommerce Trends and Statistics for 2017

When you think about ecommerce, you probably think about small businesses with solo entrepreneurs setting up online stores, selling their independently produced, possibly handmade wares to new markets all across the globe. Either that, or Amazon.

What you might not think about or realize, is the fact that B2B ecommerce is over twice the size of B2C.

Ecommerce Essentials for 2017

Ecommerce Essentials for 2017

There’s a lot more that goes into creating a successful online business than simply crafting brilliant content and incorporating a flexible, scalable foundation. These days, the market is as saturated as it gets, and experts predict that competition is only going to get fiercer in the coming years.

Strategy Behind Our Website Designing

Strategy Behind Our Website Designing

Running a business is hard work. Can I get an amen? It shouldn’t be made harder by having to design a website, let alone strategize the marketing of that website.

If you’re like most business owners, you don’t know which shiny marketing agency you should start dishing out cash to. All you need is a website that works and a strategy to get customers there, but there aren’t very clear instructions on who to hire or who to avoid. Many agencies promise the world, and sadly, most of the time deliver much less.

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

“I want to pay out large sums of money for bringing customers to my website and never see that investment returned to me,” said no one, ever. Strangely, though, the vast majority of online businesses lack the necessary knowledge behind the science of conversion to get people to move from looking at to buying their product or service.

A high conversion rate means a better return on your investment (ROI).

What People Expect to See on Your Website

What People Expect to See on Your Website

When you hear about a new business, product or service, what is the first thing that you do before making a purchase? If you are like 80 percent of people, you will research online through search engines, reviews, and company websites.

According to research from the Nielsen Norman Group, the average person spends a minute or less on a website. Another study found that over half or 55% of people will leave your website after just 15 seconds. Either way, it is within the first 10 seconds that people make the decision to stay or abandon a site. Businesses must convey important information and make a positive impression in a very short amount of time.

So You've Got Some Great Photography, Now What?

So You've Got Some Great Photography, Now What?

So you’ve invested in a great photographer, put a lot of hard work into a great shoot, and have made sure that your post-shoot editing is on point. But now what? Photography can be integrated into a number of different facets of your marketing strategy, from social media to website graphics to product listings to blog posts. But believe it or not, many brands invest in great photography without an effective plan in place to ensure that that high-quality photography is put to good use. To maximize your ROI when it comes to great photographs, be sure to check out the following tips.

12 Common Website Mistakes That Are Hurting Your Business

12 Common Website Mistakes That Are Hurting Your Business

In today’s world, a well-designed and informative website isn’t just nice to have for businesses — it’s an absolute must-have. However, designing a great website is easier said than done. It’s all about striking the right balance between engaging content, great design, and useful information. When it’s done well, website design is an excellent way to generate traffic, drive conversion, and boost your bottom line. However, when done poorly, website design can actually hurt your business. To make sure you stay on track when designing your website, be sure to avoid these 12 common website mistakes that can hurt your business.