The retail sporting goods market in the United States continues to grow and grow. Between 2009 and 2014, the industry grew from $38 billion to $44 billion. Moreover, it isn’t just the industry’s growth that makes it an incredible business opportunity; it’s also the impressive profit margins. Research shows that the sporting goods market has gross profit margins close to 40 percent.
It’s an undeniable fact that technology has changed the direct marketing industry. Unlike most people assume, however, it hasn’t exactly damaged direct mail marketing. In many industries it’s actually been enhanced by the dawn of digital technology.
Direct mail is great at getting leads to visit a webpage, encouraging customers to buy online or collecting information (including email addresses) from prospects.