customer experience

6 Ways to Engage and Keep Customers

6 Ways to Engage and Keep Customers

Customers are the lifeblood of your business. You already know this if you’re a small business owner, but do you know how to keep your customers happy?

In this blog, I’m covering the top six ways you can engage your customers and keep them satisfied for life.

How to Revamp Your Business and Profitability

How to Revamp Your Business and Profitability

We all get stuck in a slump now and again. Even today’s largest, most successful companies have experienced rough patches.For example, Apple is an iconic global brand, recently valued at over $800 billion. However, pre-Steve Jobs’ 1997 return, it was facing bankruptcy.

Amazon has been called the most innovative company of the year. According to a recent report, it is worth over $430 billion (likely more after its Prime Day success). However, two years ago, it experienced some of its lowest returns when it released the Amazon Fire smartphone, a flop that cost them over $170 million in losses.

What Customers Expect From Their Customer Service

What Customers Expect From Their Customer Service

$62 billion. That’s how much money US companies are losing because of poor customer service, according to research by NewVoiceMedia. That number is fairly astonishing, especially when you consider that it’s up from $41 billion just four years ago.

So what’s going on? Why is that number so large, and why is it growing so fast? Are companies getting that much worse at customer service? Perhaps. But what seems more likely is that, along with customer spending more money (a fact – the economy has been getting stronger after all), customers’ expectations of what good customer service is has been getting higher.

What You Should Know about Customer Surveys

What You Should Know about Customer Surveys

Customer surveys can be an excellent tool for collecting feedback from your customers, which can then be used to improve your business, its products and services, and customer service. They can help you to figure out what you’re doing right, where you’re going wrong, and what your customers really want from you.

“Surveying your customers regularly and in a variety of ways is a critical part of running a successful business, regardless of your industry, product, or service,” Julia L. Rogers explains in the Huffington Post. “Surveys measure satisfaction – or dissatisfaction – with your offerings, determine critical needs, and offer an opportunity to effectively communicate and build truly personal relationships with your customers. And when you take both praise and criticism to heart in order to fulfill the true needs of these customers, you build invaluable loyalty that can create buzz around your business and bring in enthusiastic, highly qualified referrals.”

How Much Do Negative Reviews Affect Your Business

How Much Do Negative Reviews Affect Your Business

It used to be that the only things that got reviewed were movies, cars, and fancy electronics. Nowadays though, everything gets reviewed. Restaurants, barber shops, dentists – even consumers who ride with Uber! Whether it’s through online marketplaces like Amazon or Etsy, dedicated review sites like Yelp, or even just a simple tweet, if there is a business, product, or service you can find online, you can probably also find reviews to go with it.

Ways to Drive Tourists into Your Local Business

Ways to Drive Tourists into Your Local Business

Tourism is one of the largest industries in the United States, contributing $1.47 trillion to the GDP in 2014, a number that is expected to grow to more than 2.5 trillion by 2025. Both domestic tourists and international tourists are driving this trend. In fact, the U.S. is second only to France in the number of tourists that it receives each year, and tourists spend more money in the U.S. than in any other country. According to the US Travel Association, tourists in the country spend an average of $2.6 billion a day, or $30,033 every second. Tourism in the U.S. peaks in the summer, as international and domestic travelers alike take advantage of the warm weather and sunshine to explore new places, from some of the U.S.’s biggest cities to the remote corners of its national parks.

Tips to Drive Social Media Engagement

Tips to Drive Social Media Engagement

Can’t live with it, can’t live without it.  That’s my personal take on social media, anyway. 

While it’s almost impossible to maintain any kind of brand or online presence without social media, it is possible to use social media ineffectively and inefficiently, which ends up being just a gigantic waste of time.

Let's Talk About High Bounce Rates

Let's Talk About High Bounce Rates

Whenever you open Google Analytics, or really any analytics tools, there’s one metric that likely reaches up and smacks you in the face: Bounce rate.

Bounce rate sticks out because it’s got kind of a funky name. You’re probably not exactly sure what it does, but it seems bad, and you’re probably worried that yours is too high. Or too low. Or something.

Being Authentic is Your Best Approach

Being Authentic is Your Best Approach

Authenticity: Get Real or Lose Your Business

It’s time to get real. Consumers today are savvy. They have more tools at their disposal, are more connected, aware and conscious than ever before. If your business isn’t being honest and genuine, you’re in trouble.

People are opting out of heavily photoshopped models and superficial ad campaigns.

Demonstrating the Personality Behind Your Business

Demonstrating the Personality Behind Your Business

Have you ever visited a website or walked into a store that had no personality? Nothing stood out, nothing called out to you, nothing made you want to laugh, cry, or purchase it.

You probably don’t even remember the experience, because if the company had a strong personality - you would remember it. I call this personality voice. It would have engaged your emotions, and anything that engages your emotions triggers the part of your brain having to do with memory.

The Human Element Behind Your Business

The Human Element Behind Your Business

Your customers want to think of your brand as more than just a commercial entity. In short, they want to see the human element behind your business and your brand. When brands successfully do this, it builds trust and rapport with customers. However, doing this well is easier said than done. So, how can you successfully give your customers a first-hand look at the human element behind your business? Let’s take a look at a few ideas.

Why Online Reviews are Important

Why Online Reviews are Important

They show up on Google. The show up on your maps app. They might even show up above a business’s own website in search results. Or just below, following the business like a shadow. I’m talking, of course, about online reviews. If you run a business, interact with businesses, or basically live anywhere other than under a large rock in the middle of a remote field with no internet access, you’ve probably had some kind of experience with them. They are absolutely everywhere these days, and what they say about a business – and the impact they can have, is a bigger deal than ever.