customer engagement

6 Ways to Engage and Keep Customers

6 Ways to Engage and Keep Customers

Customers are the lifeblood of your business. You already know this if you’re a small business owner, but do you know how to keep your customers happy?

In this blog, I’m covering the top six ways you can engage your customers and keep them satisfied for life.

7 Ways You’re Annoying Your Customers On Social Media

7 Ways You’re Annoying Your Customers On Social Media

Social media interaction is a critical component in all aspects of your business. Whether you’re a restaurant responding to a comment on Instagram or a remote IT company utilizing Facebook to discover new clients, it’s important to use social media to its fullest potential. There’s a certain social media etiquette that you should follow in order to be successful on these platforms. Part of this etiquette means providing engaging content, keeping a consistent brand voice, and interacting with your followers (AKA your potential customers) in a way that keeps them coming back for more.

How Not to Alienate People on Social Media

How Not to Alienate People on Social Media

A well-planned, well-executed social media marketing campaign can work wonders for your brand, helping to boost brand visibility, facilitate meaningful engagement between your brand and your customers, and drive up sales. But social media blunders can have a catastrophic effect, and just one mishap can alienate large chunks of your followers and put a dent in your reputation, which translates to lower sales that hurt your bottom line. So, what can you do to ensure that you avoid costly blunders and do not alienate anyone on social media? Be sure to keep the following do’s and don’ts in mind.

7 Steps to Making Your Business Thrive with Customer Service

7 Steps to Making Your Business Thrive with Customer Service

We get it. Sometimes when you’re consumed with crunching numbers or conversion rates, it’s easy to forget that behind each of your sales is a customer who is as human as you and me. They’re human beings with bad hair days and nights of zero sleep; people with annoying in-laws and stressful jobs.

How to Revamp Your Business and Profitability

How to Revamp Your Business and Profitability

We all get stuck in a slump now and again. Even today’s largest, most successful companies have experienced rough patches.For example, Apple is an iconic global brand, recently valued at over $800 billion. However, pre-Steve Jobs’ 1997 return, it was facing bankruptcy.

Amazon has been called the most innovative company of the year. According to a recent report, it is worth over $430 billion (likely more after its Prime Day success). However, two years ago, it experienced some of its lowest returns when it released the Amazon Fire smartphone, a flop that cost them over $170 million in losses.

What Customers Expect From Their Customer Service

What Customers Expect From Their Customer Service

$62 billion. That’s how much money US companies are losing because of poor customer service, according to research by NewVoiceMedia. That number is fairly astonishing, especially when you consider that it’s up from $41 billion just four years ago.

So what’s going on? Why is that number so large, and why is it growing so fast? Are companies getting that much worse at customer service? Perhaps. But what seems more likely is that, along with customer spending more money (a fact – the economy has been getting stronger after all), customers’ expectations of what good customer service is has been getting higher.

Ways to Drive Tourists into Your Local Business

Ways to Drive Tourists into Your Local Business

Tourism is one of the largest industries in the United States, contributing $1.47 trillion to the GDP in 2014, a number that is expected to grow to more than 2.5 trillion by 2025. Both domestic tourists and international tourists are driving this trend. In fact, the U.S. is second only to France in the number of tourists that it receives each year, and tourists spend more money in the U.S. than in any other country. According to the US Travel Association, tourists in the country spend an average of $2.6 billion a day, or $30,033 every second. Tourism in the U.S. peaks in the summer, as international and domestic travelers alike take advantage of the warm weather and sunshine to explore new places, from some of the U.S.’s biggest cities to the remote corners of its national parks.

Trends to Watch that Should inform Your Marketing

Trends to Watch that Should inform Your Marketing

The world of marketing is constantly shifting. To ensure that the efficacy of your marketing strategy is on target and achieve ultimate success, it is important to stay on top of all the latest trends. When it comes to how people want to get information, the following trends should be informing your marketing strategy this year.

Tips to Drive Social Media Engagement

Tips to Drive Social Media Engagement

Can’t live with it, can’t live without it.  That’s my personal take on social media, anyway. 

While it’s almost impossible to maintain any kind of brand or online presence without social media, it is possible to use social media ineffectively and inefficiently, which ends up being just a gigantic waste of time.

Let's Talk About High Bounce Rates

Let's Talk About High Bounce Rates

Whenever you open Google Analytics, or really any analytics tools, there’s one metric that likely reaches up and smacks you in the face: Bounce rate.

Bounce rate sticks out because it’s got kind of a funky name. You’re probably not exactly sure what it does, but it seems bad, and you’re probably worried that yours is too high. Or too low. Or something.

Things You Should Know about Millennial Buyers

Things You Should Know about Millennial Buyers

Companies are increasingly competing for millennial's favor, and for good reason. There are some 200 million millennials in the US alone, roughly one fourth of the population. According to Millennial Marketing, it is estimated that millennials comprise roughly 20 percent of consumer discretionary purchases, which adds up to more than a trillion dollars in direct buying power.

Being Authentic is Your Best Approach

Being Authentic is Your Best Approach

Authenticity: Get Real or Lose Your Business

It’s time to get real. Consumers today are savvy. They have more tools at their disposal, are more connected, aware and conscious than ever before. If your business isn’t being honest and genuine, you’re in trouble.

People are opting out of heavily photoshopped models and superficial ad campaigns.