customer conversion

Design Landing Pages That Get Conversions

Design Landing Pages That Get Conversions

If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.

A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.

Let's Talk About High Bounce Rates

Let's Talk About High Bounce Rates

Whenever you open Google Analytics, or really any analytics tools, there’s one metric that likely reaches up and smacks you in the face: Bounce rate.

Bounce rate sticks out because it’s got kind of a funky name. You’re probably not exactly sure what it does, but it seems bad, and you’re probably worried that yours is too high. Or too low. Or something.

Being Authentic is Your Best Approach

Being Authentic is Your Best Approach

Authenticity: Get Real or Lose Your Business

It’s time to get real. Consumers today are savvy. They have more tools at their disposal, are more connected, aware and conscious than ever before. If your business isn’t being honest and genuine, you’re in trouble.

People are opting out of heavily photoshopped models and superficial ad campaigns.

Conversion Rate Optimization Best Practices Lie

Conversion Rate Optimization Best Practices Lie

Conversion Rate Optimization has become one of the buzziest of buzzing buzzwords for internet marketing professionals over the last five-plus years. Here’s what most people know about it:

-       It’s super duper important.

-       We’re probably not doing enough of it.

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

CRO: 8 Ways to Dramatically Optimize Your Conversion Rates

“I want to pay out large sums of money for bringing customers to my website and never see that investment returned to me,” said no one, ever. Strangely, though, the vast majority of online businesses lack the necessary knowledge behind the science of conversion to get people to move from looking at to buying their product or service.

A high conversion rate means a better return on your investment (ROI).

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

SEO is all about driving traffic to your website. But what about once visitors get to your site? Traffic is great, and is an important piece of a successful internet strategy, but on its own it isn’t enough. The mere presence of visitors on your website doesn’t necessarily lead to customers, engagement or sales. This is where Conversion Rate Optimization comes in.

Simplify Your Google Analytics

Simplify Your Google Analytics

Google Analytics is simultaneously amazing and terrifying. When wielded properly, it can be an incredibly useful tool, and a necessary one. After all, so many of the strategies and methods we talk about, whether it’s for inbound marketingsetting goals for growth, etc. – they all rely on utilizing metrics benchmarks, and data. Google Analytics (or another analytics platform) is the window into collecting, viewing and analyzing that data...