No one likes a copycat. “Me-too companies” are inevitably going to have a hard time making it in an increasingly competitive market. Brands constantly need to find a way to distinguish themselves and communicate what makes them stand out from the competition, particularly those that are in oversaturated markets. As a brand, you need to ask yourself, what makes you different from everyone else out there? Why should people buy from you as opposed to your competitor around the block? How can you deliver value?
If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.
A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.
You’re blog subscribers are increasing by the day, your social media stats are killing it, and your content marketing strategy is kick ass too, but you still aren’t seeing the marketing results that you have planned for. (Sound familiar?) Perhaps you’re in need of something different – Something outside the box. We’ve rounded up 7 creative marketing ideas to amp up your marketing and provide you the ROI you are looking for. Every business is different, which means there’s no one size fits all, but these tips can be adapted to fit your specific needs. So stop asking yourself “what else can I do?” and without further ado, let’s look outside the box...
“Infographic” has been a major buzzword in the world of digital marketing over the past several years. And, they’re becoming more and more popular. According to the Content Marketing Institute, there was a 17 percent increase in B2C marketers’ use of infographics between 2015 and 2016 and a 5 percent increase in B2B marketers’ use.
LinkedIn is now in its fourteenth year of existence. That means in human terms, it’s a teenager, likely having just entered high school. Chances are, you’ve probably been on LinkedIn for a while. You set up your profile, made some endorsements, gotten some in return. Now, you feel like you’ve taken the most important steps, you’ve imparted your wisdom, updated your job history, and its time to let LinkedIn go live its teenage life – maybe it’ll join the marching band, flunk a math test, get its heart broken by a prom date – you know, all the good stuff (Side note: this has somehow become a weird insight into my teenage experience. Sounds like I was pretty cool, right?)
Webinars. It seems like everyone these days is ready to flip on their webcam, go live, and espouse their knowledge to the awaiting world, who can soak in this wisdom from the comfort of their own home, office, or wherever they happen to be with their smartphone. It’s convenient. It’s cheap. It’s easy. In fact, it’s too easy.
Close your eyes and picture the home page of your website. What’s engaging about it? What are you doing right now to drive potential customers and other viewers to your brand? Is there anything else that you could be doing to convert leads into sales, enhance engagement on your site, and get more eyes on your product?
An image messaging application first launched in 2011, Snapchat is now worth a staggering $20 billion. The application has an impressive 150 million users—more than Twitter—and is estimated to reach roughly 11 percent of the online US population. Moreover, 60 percent of smartphone users report that they are on Snapchat and the application gets more video views than Facebook does.