Creating engaging content is critical to business success and survival, but it is only part of it. Even if you have stellar content, it won’t matter if the right people aren’t seeing it. Distribution is key, but it is also something that many companies struggle to execute effectively. In fact, although brands invest around 25%-43% of their marketing budget on content, only 23% of CMOs believe that they are getting the right content to the right audience at the right time and format.
Today, there are many independent-thinking entrepreneurs. We like to think we can do everything from the dreaming up of an idea to launching the idea all the way to selling it. It is natural, then, that many entrepreneurs are entrenched with DIY (Do-It-Yourself): an ethic which is defined as the self-sufficiency of accomplishing tasks without paid specialists.
As an entrepreneur who used to suffer from this precise affliction, I can attest to the fact that an individual can, with enough time and resourcefulness, seek out the knowledge required to complete any given task.
Isn’t acquiring a new customer a lot easier and more enjoyable if they are already interested in or in the market for your product or service? No one honestly enjoys sending out annoying cold calls or emails, especially when those methods of hard selling are no longer effective for today’s consumers.