When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.
No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.
Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.
You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.
If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.
A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.
Isn’t acquiring a new customer a lot easier and more enjoyable if they are already interested in or in the market for your product or service? No one honestly enjoys sending out annoying cold calls or emails, especially when those methods of hard selling are no longer effective for today’s consumers.
You’re blog subscribers are increasing by the day, your social media stats are killing it, and your content marketing strategy is kick ass too, but you still aren’t seeing the marketing results that you have planned for. (Sound familiar?) Perhaps you’re in need of something different – Something outside the box. We’ve rounded up 7 creative marketing ideas to amp up your marketing and provide you the ROI you are looking for. Every business is different, which means there’s no one size fits all, but these tips can be adapted to fit your specific needs. So stop asking yourself “what else can I do?” and without further ado, let’s look outside the box...
You probably know that Instagram is one of the biggest social media platforms in the U.S., with over 500 million users, and some of the highest levels of engagement, making it an incredibly effective way to reach your audience.
You know all of this.
Yet when it comes time to actually use Instagram, you can’t help but feel like your photos go unviewed, your captions go un-liked, and your hashtags go unsearched. So, while the benefits of Instagram may not be news to you, taking advantage of them remains somewhat elusive.
We’ve written before about Feedly, a popular RSS reader for both web and mobile, which also happens to be one of our favorite tools for researching and curating great content. Well, the folks over at Feedly seem to have gotten wind of the fact that its users are using it as more than just a way to keep up with their favorite news and blogs. This is a fact Feedly seems to have embraced wholeheartedly, as evidenced by a recent slew of features that they’ve added to their service which are geared toward businesses, teams, and individuals like us who love using Feedly for research. The latest such feature is what they call “boards.”
From link building to on-page optimization to identifying the right keywords, developing and executing an SEO strategy can prove to be a huge challenge. Unfortunately, when it comes to SEO, the margin of error is pretty slim. If you make a mistake, it can push your site down in the rankings significantly, which means lost visibility and lost revenue. Therefore, it is important that you know what you’re doing.
Are you making one of these fatal flaws when it comes to SEO? To ensure your strategy isn’t doing more harm than good, be sure to check out the five biggest SEO mistakes.
“Infographic” has been a major buzzword in the world of digital marketing over the past several years. And, they’re becoming more and more popular. According to the Content Marketing Institute, there was a 17 percent increase in B2C marketers’ use of infographics between 2015 and 2016 and a 5 percent increase in B2B marketers’ use.
Webinars. It seems like everyone these days is ready to flip on their webcam, go live, and espouse their knowledge to the awaiting world, who can soak in this wisdom from the comfort of their own home, office, or wherever they happen to be with their smartphone. It’s convenient. It’s cheap. It’s easy. In fact, it’s too easy.