business tools

Four Things Conventional Education Will Not Teach You About Owning a Business

Four Things Conventional Education Will Not Teach You About Owning a Business

Owning a business can offer tremendous rewards, both personal and professional. It also holds unique challenges that not everyone is prepared to face. The good news is that you can learn how to handle those challenges; the bad news is that, in all likelihood, nobody ever taught you how. A traditional education is good for many things—I hear yours was excellent—but it tends not to address some important realities about life as a business owner.

How to Leverage Email for Your Business

How to Leverage Email for Your Business

Email is back and better than ever. Actually, even after all these years, email never actually went away, despite endless reports that it is dying. Time has proven quite the opposite. In fact, email is still one of the most vital channels for businesses to reach audiences and grow.

Offsite SEO: The Most Important Things to Know

Offsite SEO: The Most Important Things to Know

Offsite SEO is like the big brother of Onsite SEO. It has the ability to look out for and lead traffic to your website. Offsite SEO is doing the hard work; it’s out there on sites that may have much or little to do with your website directly, working to direct eyeballs to your website.

Podcasts, Socials and Apps for Entrepreneurs and Startups

Podcasts, Socials and Apps for Entrepreneurs and Startups

Yoda tells us: “Do or do not. There is no try.” Well, that’s easy for a Zen-prone Jedi master chilling on a deserted, foggy swamp planet to say, but for those of you who are living in the fast-paced and competitive world of entrepreneurship and business startups, things might seem a tad more complicated than that.