business strategy

6 Ways to Engage and Keep Customers

6 Ways to Engage and Keep Customers

Customers are the lifeblood of your business. You already know this if you’re a small business owner, but do you know how to keep your customers happy?

In this blog, I’m covering the top six ways you can engage your customers and keep them satisfied for life.

Metrics Small Businesses Should Track Part 0.1

Metrics Small Businesses Should Track Part 0.1

How much money and opportunity are you losing by not measuring your metrics? That’s the question you should be asking yourself if you’re a small business owner.

A massive new industry has arisen around data gathering, tracking and measurement. New tools have been developed aimed at making analytics for small business owners a snap.

But how and what should you be measuring for your small business? Let’s dive in.

What You Can Learn from Your Competitors

What You Can Learn from Your Competitors

No one likes a copycat. “Me-too companies” are inevitably going to have a hard time making it in an increasingly competitive market. Brands constantly need to find a way to distinguish themselves and communicate what makes them stand out from the competition, particularly those that are in oversaturated markets. As a brand, you need to ask yourself, what makes you different from everyone else out there? Why should people buy from you as opposed to your competitor around the block? How can you deliver value?

Tricks to Link Building

Tricks to Link Building

When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.

How A Small Business Can Benefit From Having A Mentor

How A Small Business Can Benefit From Having A Mentor

Starting a small business is hard. Keeping that business going is even harder. It can feel like an endless wave of decision-making, strategizing, and to-do lists that only seem to get longer. Fortunately, you’re probably not the first person to start the kind of business that you’re running. And even if you are, you certainly aren’t the first person to call themselves “entrepreneur” and dive into the start-up deep-end. That means you don’t have to go in it alone. There are people you can turn to for advice, support, or even just a kindred spirit to talk to. These people are called mentors.

Design Landing Pages That Get Conversions

Design Landing Pages That Get Conversions

If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.

A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.

Website Mistakes That Are Driving Your Customers Away

Website Mistakes That Are Driving Your Customers Away

You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.

Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.

Tips for Staying Organized and Focused in 2017

Tips for Staying Organized and Focused in 2017

Did you know that most people have already slacked up on their New Year’s resolution? In fact, only 8% of Americans will even achieve their goals this year.

If you stop hitting the gym you might gain few extra pounds, but if you slack up on your goals in business, you could lose clients, a competitive advantage and incredible team members.

7 Steps to Handle Negative Press Like a Pro

7 Steps to Handle Negative Press Like a Pro

Media love can be fickle. For example, take the medical-testing startup Theranos. In 2015, was being called the most innovative health company valued at $9 billion, with its founder the youngest, female billionaire in America. Now it’s a dark tale of “what not to do” in business.

When you are on the rise, they love to cover you. However, they also will get the story of your downfall. Media was just as quick to turn on them as they were to prop them up once it was revealed that they weren’t upright and forthcoming in the beginning. The major takeaway: Don’t oversell. Be honest about your business and what it has to offer.

What Is Affiliate Marketing and How Can I Leverage It for My Business?

What Is Affiliate Marketing and How Can I Leverage It for My Business?

Affiliate marketing can best be described as a kind of performance-based marketing in which a business rewards its marketing affiliates for every visitor or customer brought to its website as a result of the affiliate’s marketing efforts. In other words, a company will provide an affiliate with commission in exchange for promoting its products or services. The affiliate might, for example, post an ad leading to the company’s website on his or her blog. For every visitor that ends up on the company’s website via that ad, the affiliate gets paid a set amount. This means that businesses only pay for results, giving affiliate marketing an unusually high ROI.

There Is No Magic Formula to Create A Viral Video

There Is No Magic Formula to Create A Viral Video

Trying to create a viral video often seems like trying to win the lottery. The odds of winning big are slim and if you do, there is usually no rhyme or reason why. It seems almost random. When you look at the types of videos that do go viral, you’ll be hard-pressed to find a common thread between them.

Direct Messaging and Active Engagement

Direct Messaging and Active Engagement

Active social media is a kind of social media engagement that makes use of a dynamic and interactive approach to engagement with customers. Direct messaging is a specific kind of active engagement on social media in which a brand uses a social media site’s direct messaging capabilities to reach out to people online. Today, Instagram, Twitter, and Facebook all allow brands to direct message customers. All in all, the popularity of direct message marketing is growing. If your brand isn’t already in on the action, it is probably time to start thinking about it.