business plan

My Business Is Struggling...Help!

My Business Is Struggling...Help!

When you first open your business, you may be full of optimism. It may even be a smashing success for the first few months or even years. However, every company faces difficult times.

Today’s business world is extremely competitive. There are fewer barriers to entry, and it is easier for anyone to build a website or sell products online through marketplaces like Etsy or Amazon. In an ideal world, strategic planning and strong leadership could prevent a rough patch from happening. But, as a business owner, you may know firsthand that some factors are simply out of your control. The economy could take a turn for the worse or the market could shrink. It’s not a matter of “if” tough times happen, but “when”.

What You Can Learn from Your Competitors

What You Can Learn from Your Competitors

No one likes a copycat. “Me-too companies” are inevitably going to have a hard time making it in an increasingly competitive market. Brands constantly need to find a way to distinguish themselves and communicate what makes them stand out from the competition, particularly those that are in oversaturated markets. As a brand, you need to ask yourself, what makes you different from everyone else out there? Why should people buy from you as opposed to your competitor around the block? How can you deliver value?

Making Your Branding Materials Stand Out

Making Your Branding Materials Stand Out

When you are out establishing a business and building a brand identity, one of the first things you need to think about is developing and distributing branded materials. When well executed, branded materials are a powerful form of marketing and a key way of building brand visibility and recognition among your target audience, so it is crucial to get things right. Your brand materials absolutely need to reflect your brand’s core identity, purpose, and message right down to the smallest details.

How to Revamp Your Business and Profitability

How to Revamp Your Business and Profitability

We all get stuck in a slump now and again. Even today’s largest, most successful companies have experienced rough patches.For example, Apple is an iconic global brand, recently valued at over $800 billion. However, pre-Steve Jobs’ 1997 return, it was facing bankruptcy.

Amazon has been called the most innovative company of the year. According to a recent report, it is worth over $430 billion (likely more after its Prime Day success). However, two years ago, it experienced some of its lowest returns when it released the Amazon Fire smartphone, a flop that cost them over $170 million in losses.

Working to Understand Your Needs & Deliver Results

Working to Understand Your Needs & Deliver Results

When it comes to running and growing a company, going it alone often isn’t the smartest option. That’s what 10twelve is here for. 10twelve is a strategic marketing partner that can help companies of all types and sizes meet their marketing needs. The experts on the 10twelve team can help with everything from effective branding to compelling web development to producing beautiful visuals.

What You Should Know About Licensing

What You Should Know About Licensing

Some may associate licensing as the paperwork you need to fill out to make sure your business meets all the legal requirements for operation. However, licensing is also used as a viable option to help your business grow and expand. It is known as brand licensing. 

Everyone from Disney and Mattel to the NBA and NFL will license out parts of their brand. Designers and artists will license their creative intellectual property (IP), and celebrities like the Kardashians will license their image to expand their revenue streams and boost their brand exposure.

Some of our clients at 10twelve have asked us if brand licensing is a potential method that they can use to grow their companies. There are a few considerations and details to know before deciding to license.

Questions You Should Ask Yourself When Starting a Business Part 3: Gaining Traction

Questions You Should Ask Yourself When Starting a Business Part 3: Gaining Traction

Starting a business is a serious undertaking. If you have viewed our previous blogs on testing your idea and making it official, you may know that you have a viable company. You may have all the legal requirements and paperwork that says you are an official, real-life business. However, your work is far from done.

One of the most difficult challenges for entrepreneurs and business owners is how to monetize and generate revenue on a consistent basis.

It can take years to transform your idea into reality, and even longer until you start to generate considerable profit. To get started, ask these questions:

Why You Should Invest in Continued Marketing Help

Why You Should Invest in Continued Marketing Help

One of the biggest realizations I’ve had with my business is that I can’t do it all. Come to find out, many other business owners deal with the same problem.

We usually realize this when we’re overwhelmed and exhausted (after trying to do it all) and then get help, and then think we can handle it on our own once again! Needless to say, the problem only repeats itself.

A great example of this is when it comes to keeping up your website and creating content.

Your Digital Footprint 0.1 - Why You Should Manage It

Your Digital Footprint 0.1 - Why You Should Manage It

It’s a whole new world, baby. Once upon a time, politicians, entertainers and athletes could get away with a fair amount of silly behavior with no record of it.

There was no such thing as a digital footprint, capturing every event in your life into the indissoluble time capsule called the internet.

With the birth of the online world, however, came an entire new way of being remembered and, more relevantly, an entirely different way of being evaluated now.

Are Business Collaborations Successful?

Are Business Collaborations Successful?

Although the ride-share app, Uber, has experienced some poor press lately, the company definitely has the right idea when it comes to spotting a fantastic collaboration opportunity. Spotify, a music streaming app, and Uber have recently dialed into a working strategic alliance. Uber riders who use the Spotify app can now control the music played in the vehicle they are a passenger in while in transit via the mobile app. This is a great example of a strategic alliance. It’s no doubt that an Uber rider learning of this new feature is more likely to download the Spotify application and vice versa.

Questions To Ask Yourself When Starting a Business Pt. 2

Questions To Ask Yourself When Starting a Business Pt. 2

Making It Official

You’ve tested your business idea, conducted market research, and even trademarked a company name. What’s next?

In our previous blog, we discussed the questions that you should ask yourself when you first have a business idea. If the answers to those questions have led you to move to the next step, you need to know what it will take to make it official.

6 Things You Absolutely Must Do Before You Launch Your Online Store

6 Things You Absolutely Must Do Before You Launch Your Online Store

Launching an online store is an incredibly exciting step for your business. But whether it is your very first time setting up an online store or your fiftieth, it can also be a little nerve-wracking. Did you lay out the product catalogue intuitively? Are your product descriptions detailed, but compelling? What will people see when they show up to buy things? Will they show up and buy things?

We can’t guarantee that your customers will flock to your site and turn one of your products into an overnight viral smash sell-out success. But what we can do is help you make sure that you’ve ironed out all the bumps so that your path to e-commerce success is a smooth one.