business investments

What Is Affiliate Marketing and How Can I Leverage It for My Business?

What Is Affiliate Marketing and How Can I Leverage It for My Business?

Affiliate marketing can best be described as a kind of performance-based marketing in which a business rewards its marketing affiliates for every visitor or customer brought to its website as a result of the affiliate’s marketing efforts. In other words, a company will provide an affiliate with commission in exchange for promoting its products or services. The affiliate might, for example, post an ad leading to the company’s website on his or her blog. For every visitor that ends up on the company’s website via that ad, the affiliate gets paid a set amount. This means that businesses only pay for results, giving affiliate marketing an unusually high ROI.

Your Business Might Be Leaving Money on the Table

Your Business Might Be Leaving Money on the Table

Every business aspires to generate more revenue and make more money. But what if there was no huge secret to earning more money to your business? What if with a few small tweaks, you could significantly boost revenue? Well, chances are you can. Believe it or not, lots of businesses inadvertently leave money on the table that could otherwise be picked up. To make sure your business isn’t leaving money on the table, be sure to keep the following in mind.

Keeping Track of Your Marketing Assets

Keeping Track of Your Marketing Assets

Here comes the bad news. Most businesses are so caught up with making payroll and managing sales that by the time a marketing team steps into the picture, the necessary tasks of accessing content and determining assets is a pure nightmare.

But here’s the good news: it doesn’t have to be this way! With the creation of a smooth-running asset management system, you can rest assured that when either an internal marketer or an agency comes in to help you, everything is headache-free, easily-accessible and organized.